Achhi Aadat Campaign-2022 across 7 districts of NCR Delhi through Mobile LED AAC Van (MLAV)

During the visit, the Managing Director of campaign implementing partner IJ Kakehashi Services Private Limited (IJK), Mr. Sanjay Panda, mentioned, “It is incredible to witness the overwhelming response from the communities, particularly among school-going children through mobile LED Achhi Aadat Campaign Van. We are positive that we will be able to reach a large target group in the rural communities reinforcing Achhi Aadat messages”.

The general public, as well as school children, are found enjoying and learning the AAC plays with fun and infotainment content. Since the Vans are passing through streets, people are taking videos and selfies with the Vans and posting them on their social media platforms. If you see such a vehicle in your area, you can also upload your selfie on social media with it. It will encourage others to watch and join their hands together to benefit the communities’ greater interests.

In 2021, Japan International Cooperation Agency (JICA) launched the Achhi Aadat Campaign to raise awareness among 10 crore people about the importance of hygienic practices for preventing the spread of COVID-19 and other infectious diseases. Amid the COVID-19 pandemic, the campaign encouraged COVID-appropriate behaviour which includes wearing a face mask, maintaining physical distance, handwashing with soap, cleaning and cutting nails

In continuation, JICA, in partnership with its project implementing partner IJ Kakehashi Services Private Limited, collaborates with the Government of NCT of Delhi, Ministry of Rural Development, Department of Health & Social Welfare in the states of UP and Rajasthan, Corporates and NGOs to promote awareness among the people of India.

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