Blue Nectar launches #SaveTheBlue with SRDS to increase underground water by 10 million liters

“Every living thing on earth depends on water, but there isn’t nearly enough fresh water available to meet this demand. The water beneath the earth’s surface needs to be conserved for the future because it is a limited resource and will eventually run out. Blue Nectar is aware of the significance of protecting this natural treasure so that future generations can enjoy it. Blue Nectar has launched the #Savetheblue campaign to do this”, said Kapil Dhameja, Co-Founder, Blue Nectar.

Sanjoy Jain commented, “Blue Nectar has partnered with Sankalp Rural Development Society (SRDS), a non-profit organization in Karnataka for this cause. The SRDS organization has been assisting in raising the water level in bore wells throughout India using its innovative rainwater collection, filtering, and recharge technique. Their method of collecting rainwater has greatly aided farmers who lack access to water in getting an abundance of it. With this concept’s help, Blue Nectar ensures that just two or three excellent rainstorms will be sufficient to raise the subsurface water levels.”

“The majority of the skincare industry now offers organic products, sourcing its ingredients and extracts from nature. However, there is also a need to protect the environment, which many of these brands do through their environmental pledges. Through its #Savetheblue initiative, Blue Nectar contributes equally to it”, Jain added.

The IIT-IIM founders of Blue Nectar, Kapil Dhameja and Sanyog Jain demonstrate their love for nature by returning as much as they can to it. Each time you buy something from them, they contribute toward creating more of these water harvesting systems.

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