BSE IPF and SheThePeople partner to build InvestHER, and bring financial literacy solutions for women

Khushro Bulsara, Head — Investor Protection Fund at the BSE calls this more than a campaign. “This is not just an initiative but a movement with SheThePeople. We believe women need to have access, availability and opportunities to understand investments,” Bulsara notes.

“Financial freedom is the cornerstone of all forms of freedom a woman may choose. It gives her the direct agency to make choices,” says Shaili Chopra, Founder, SheThePeople.

“Understanding how women invest and why they excel can help everyone, regardless of gender, do a better job with their investments,” says Deepshikha Chakravarti, Executive Editor, SheThePeople.

Complementing the initiative Neeraj Kulshrestha, Chief Regulatory Officer, BSE said “Women are the pillar of each family and efficiently manage family finances. We hope that this initiative will help them achieve their goals”.

As more and more women recognise the importance of investing and money matters, they will likely be in charge of their family’s finances at some point or the other. In some cases, women have become the sole or primary breadwinners for their families and often take a leading role in educating the next generation on financial matters.

That makes them a compelling demographic, one that deserves equal if not more attention when it comes to financial understanding, investing and growing their wealth.

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