Fashion City Welcomes Kartik Aaryan as Brand Ambassador as It Celebrates Its 25th Year with 250 Stores

Speaking about the vision behind the partnership, Mr. Abhishek Khemka, Director & CEO, Baazar Retail Pvt Ltd, said, "We have always believed that great fashion should be accessible to everyone. Kartik Aaryan represents a new generation that is confident, aspirational, and relatable - qualities that mirror the evolving mindset of our customers. Our journey from a regional value retailer to a network of 250 stores across 13 states reflects the trust our customers have placed in us over the years. As we step into the festive season, this collaboration marks an exciting chapter in our journey to inspire and connect with consumers across the country."

On this occasion, Mr. Umesh Sharma, Marketing Head, Fashion City, said, "This is a defining moment for Fashion City. We are delighted to welcome Kartik Aaryan as the face of our brand. As we continue our expansion across the country, this partnership will further strengthen our brand and deepen our engagement with customers."

About Fashion City:Fashion Cityhas been a pioneer in the value retail segment in Eastern India since 2002 and is one of India's leading value retail chains. Renowned for offering quality products at affordable prices, the company has been honoured multiple times with the Most Successful Value Retailer in East India award at the Images Retail Awards. With over 250 stores spanning more than 20 lakh sq. ft. of retail space across West Bengal, Uttar Pradesh, Bihar, Jharkhand, Tripura, Assam, Odisha, Telangana, Andhra Pradesh, Chhattisgarh, and Uttarakhand. Fashion Cityoffers a comprehensive range of fashion, lifestyle, home, and daily utility products. Through its extensive network, the brand makes modern retail accessible to millions of consumers across India.