Artificial / Synthetic products used for plants / farming is not only damaging soil, but also the ecosystem. It gives quick result but the long term damages are evident & irreversible. There was a lack of trusted organic options for farmers & urban gardeners while there was rural unemployment & rural migration to cities. The problem was evident & had to be dealt with at multiple levels.
With a clear vision to bring about a organic green revolution in the Indian landscape, that is real & affordable along with sustainability & a WIN-WIN for all, Hansika & Biju – 2 young individuals started Naturally Green, from Bangalore a year back. They started from their small home, with clear intent to plug the gap between customers need & market offerings for organic products. Their first month achievement was 3 orders. They did not stop, & are now 1000+ orders per day & scaling up strongly. Naturally Green is focused to get the world’s best practices to India & vice versa (& this is just the beginning) & to promote Traditional methods of farming.
The duo themselves are gardening enthusiasts passionate about Nature, who believe in bringing up the green’s, with no artificial means (no chemicals / harmful fertilizers / pesticides). They have Natural & Organic solutions for most farming / gardening challenges. Their innovative products, extensively curated by farmers & gardeners help bringing in the much needed organic green revolution, enhancing happiness & health of the organic gardening / farming community.
They have been delivering on social, environment & community responsibility as well, by supporting rural empowerment & employment. They ensure procurement from economically villages, thereby creating rural employment opportunities & supporting self-reliance & reverse migration of labour. They have painstakingly built a model of procuring products from small & marginal farmers / enterprises from economically weaker regions of the country. They have focused on training the community with knowledge & skills along with creating awareness for environment & ecological safeguard.
Their customers have not only become their brand endorsers but ambassadors now. Their customers keep coming back & are spreading positive word of mouth, due to the fact that they have seen results & the long term benefits of the products.
The startup now has a very strong online & offline presence, in Bangalore they are the market leaders with over 60% market share. They are growing at 300% year on year with aggressive future plans to spread the social cause.
They have in the last 1 year helped over 60,000 households to move away from harmful & counterproductive forms of gardening / farming to completely organic healthy experience & enriching farming / gardening experience. The yield is safer, healthier & sustainable.
Hansika, the lead founder is passionate about what she does, on the premise that organic products have the power to change lives healthily. They nourish the body, elevate the spirit, & build communities. She found the need to motivate individuals to Go Green. The conviction that healthy, productive gardens / farms have the power to change the world was strong driving factor.
She successfully attempted to educate & tie up with rural entities (farmers & small entrepreneurs) to procure organic products, ensuring they get good remuneration for their products & connect it to urban consumers.
Her year old boot strapped start-up has been recognised by Government of India & the Karnataka Government, due to efforts to bring about honest quality organic products at honest pricing & also for the achievement of creating rural employment
From running the best product-oriented awareness campaigns to connecting hundreds of plant nurseries through a systematic, tech enabled approach, Naturally Green has helped its vendors reap a successful brand positioning in the organic world. Ms Hansika has single-handedly, focussed on building a very user friendly website with honest prices & quick deliveries. She has also anchored videos on various social channels to inform & motivate communities to go green with organic products.
Their range of products includes, Organic & Natural derivatives used for gardening / farming. The more popular & commonly known ones, eg. Cocopeat, Vermicompost. Organic Manure, Traditional Manure ( Cow, Goat, Horse, Chicken), Compost Manure, Perlite, Vermiculite to the niche like Seaweed derivatives, Humic, Amino, Fulvic derivatives, wood ash, rock phosphates, bonemeal & many more (refer www.naturallygreenindia.com).
With their belief, that everyone should attempt to “Grow what we Eat … Eat what we Grow” organically, not only for sake of food, but also to increase green cover, improve the quality of air & reduce carbon footprint. Every household should attempt to have a small organic patch of green. Even if it is a square feet of space.
Naturally Green brand is owned by O2H2O LLP., founded by Mr Biju Dharman, who is a Botanist & a Masters’ in Business Management from Pune University, with 22+ years of exposure to Technology, Agriculture, Sales & Business Development, a travel freak & nature lover.
along with Hansika Churiwal who is an experienced Ecommerce specialist, with strong forte in Operations, Distribution & Sales for 12+ years and an avid gardener.
She never stops asking, When will you Go Green … Naturally Green?
For further details visit https://www.naturallygreenindia.com
Follow us on Instagram https://www.instagram.com/naturallygreenindia
Subscribe to our You Tube channel https://www.youtube.com/naturallygreen
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