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Discover GENESIS by Kérastase: The Ultimate Solution for Hair-Fall At the brand’s 1st Pop-up store at Palladium Mall, Lower Parel
Mumbai (Maharashtra) [India], June 14: Kérastase, the esteemed French luxury brand renowned for its continuous advancements and research in Hair and Scalp Care, is thrilled to announce the re-introduction of its highly sought-after hair care range, Genesis. Designed to combat the pervasive issue of hair fall faced by young women today, Genesis boasts an impressive 84% […]
Mumbai (Maharashtra) [India], June 14: Kérastase, the esteemed French luxury brand renowned for its continuous advancements and research in Hair and Scalp Care, is thrilled to announce the re-introduction of its highly sought-after hair care range, Genesis. Designed to combat the pervasive issue of hair fall faced by young women today, Genesis boasts an impressive 84% reduction in hair fall. This innovative breakthrough technology, powered by Aminexil 1.5%, Edelweiss Native Cells, and Ginger root extract, provides a comprehensive solution for hair fall concerns.
To introduce the Genesis range to young women seeking effective solutions for hair fall, Kérastase has curated an exclusive pop-up event on the ground floor of Palladium Mall Phoenix Mills, Lower Parel. Guests are invited to visit the pop-up and experience complimentary hair and scalp diagnoses by Kérastase’s expert hair care professionals. In addition, attendees will have the opportunity to spin the wheel for a guaranteed gift, including samples, travel-size products, and salon vouchers. Don’t miss the chance to capture memorable moments with fun photo opportunities available at the pop-up.
Hair fall has become a prevalent concern in the lives of young women, often resulting from a fast-paced lifestyle, environmental factors, and hormonal changes. Surprisingly, it has surpassed other common hair concerns such as dryness or damage, yet traditional hair-loss products comprise a mere 8% of the market. Young women searching for solutions are often presented with medical products primarily catered to men. Recognizing this gap in the market, Kérastase is addressing the issue head-on.
