New Age men’s wellness Brand ‘ForMen’, aims for 50% Y-o-Y growth for the FY 2023-24

Dr. Lalitha Palle, Founder of ‘ForMen’ brings with her a rich experience of over 30 years in both clinical practice and healthcare administration. During her practice, and subsequent market research, she found there was not only a dearth of credible, genuine, effective and scientifically tested products for Men’s reproductive health and overall wellness, but also that the subject has remained a taboo and is not openly spoken about, preventing men from accessing timely medical help. And that is a gap that the brand ForMen aimed to close. The brand brings an enviable range of supplements and topical products that address a wide spectrum of problems, from performance issues, impotency, infertility, reduced levels of the male hormone Testosterone, to baldness, male alopecia, hair loss and thinning. They also offer online consultations with experienced doctors and is committed to providing a trusted one-stop solution for all men’s wellness needs.

When speaking about her choice of this niche segment, as her debut entrepreneurial venture, Dr. Lalitha Palle, Founder and Director, MyPuraVida Wellness Pvt. Ltd., says, “From collective experience and detailed research, I found that men, especially in today’s modern socio-cultural set up, are as prone to hormonal and stress induced health problems as women, but are yet to start speaking openly about the same. With our brand ForMen, we aim to address the growing concerns and unspoken issues in Men’s wellness, which have become increasingly prevalent in recent years. IN the coming years, we aim to become the brand of choice in Men’s reproductive health and overall wellness segment, through our range of safe and clinically tested products. We are already on a fast-paced growth path, and poised to revolutionize the way men approach their wellness. In the upcoming financial year, we aim to grow at Projected Growth rate of 50%”

According to Allied Market Research, The India sexual wellness market size was valued at $1.53 billion in 2020, and is estimated to reach $2.0954 billion by 2030, registering a CAGR of 5.8% from 2021 to 2030. In terms of men’s sexual health, recent reports have found that Testosterone deficiency has been prevalent among 10%-40% adult males, and 20% adolescent males.  Also the performance ability of men is declining as is the fertility. Hair fall and balding problems are also on a rise with even youngsters in their 20’s loosing hair. Stress and Lifestyle related, preventable health problems are also on a rise amongst men.

This is where ‘ForMen’ comes into play. Their unique approach to Men’s wellness ensures carefully crafted formulations using specially sourced ingredients, designed by a dedicated R&D team, that include specialists in the field of medicine and pharmacology, headed by Dr Lalitha Reddy. Palle. The ingredients used in their products are sourced from only a few high-quality, bioactive-rich sources, ensuring they bring the best of medical and natural wisdom to curate the most effective OTC products for their customers. Additionally, the products are customized to meet the body type and physiology for Indian men with the right dosages & formulations, and are not just safe and effective but also provide an overall feeling of wellbeing when used over extended period. Sold exclusively through the online platforms, ForMen understands the need for a discreet, non-judgmental platform where men can visit, explore and seek solutions to their problems.

Since the past 16 months of its significant operations, ForMen has recorded an ARR at GMV level of 35 Cr. (350 millions). It is striving to bring in the paradigm shift in how men’s sexual health & general wellness is viewed in India. With over 4.5 lakh men served to date, the company has seen exceptional growth, quadrupling its revenue in its second year of operation. ForMen is currently present in India, UAE, Saudi Arabia, and the USA, with plans for further expansion.

MyPuraVida Wellness Private Limited is a Hyderabad based health and wellness company offering preventive health care and wellness products for men, through their brand  ForMen. Founded by two highly accomplished professionals – Dr. Lalitha Palle, a medical professional with 30 years of experience, and Sreeram Reddy Vanga, a successful serial entrepreneur with 20 years of experience, ForMen aims to address the growing concerns and unspoken issues in Men’s wellness, which have become increasingly prevalent in recent years.

ForMen was launched in October 2021 and has received an overwhelmingly positive response, with over 4.5 lakh men served to date. The company has seen exceptional growth, quadrupling its revenue in its second year of operation. ForMen is currently present in India, UAE, Saudi Arabia, and the USA, with plans for further expansion. Currently, this self-funded start-up is on a fast-paced growth and is poised to revolutionize the way men approach their wellness, emerging to be one of the most trusted and sought after wellness destination for Men. Apart from the products, ForMen also offers online consultations with experienced doctors and is committed to providing a one-stop solution for all men’s wellness needs. It is the first Doctor Lead company focusing on Men’s health.

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