POP-UP Announcement: Aseem Kapoor label makes their Kanpur debut with Amiraah multi-designer store, exclusively

New Delhi (India), April 14: Aseem Kapoor label enters Kanpur, Uttar Pradesh’s largest city, for the very first time with their latest collection, ‘Ambi’, on 13th April 2023, They have partnered with Amiraah exclusively for the showcase of this special collection. Amiraah is the city’s biggest multi-designer store, founded by Pooja Gupta (Founder I-Design Studios and FICCI FLO Vice Chair, Kanpur Chapter). The space, spread across 5,000 sq ft., curates haute selections of some of the biggest names in the fashion industry like Tarun Tahilani, AM-PM, Namrata Joshipura, Anushree Reddy, Kavita Bhartiya, Joy Mitra, ASAL by Abu Sandeep and more. Since its inception, Amiraah has been playing the role of a catalyst for Kanpur’s fashion scene, and it continues to dominate as they now host Aseem Kapoor for the very first time.

To give you an introduction, the Aseem Kapoor label is known for reimagining natural textures and tribal motifs for modern cityscapes. Aseem Kapoor offers clothes that transcend seasons and are timeless both in their devotion to technique, aesthetics and commitment to craft. They capture the effortless, natural beauty of tribal and folk modes of dressing that are practical and decorative, personal and symbolic. There is a nod to the Wabi-Sabi aesthetic that celebrates imperfection and simplicity. While doing so, Aseem Kapoor also delves into contemporary Indian style and, through design, pays homage to the country’s newfound confidence in its sartorial heritage and expressions.

With its ideas and design philosophy rooted in the practice of local crafts, weaves, and an amalgamation of Indo-Western silhouettes, the label Kapoor aims to create contemporary designs that straddle the past and the future.