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Prem Kumar- A rags to riches story
Chintan Bhikhubhai Kankad, Founder of Aradhana Fashion November 9: The story of the Aradhana’s founder, Chintan Bhikhubhai Kankad, endearingly known as Prem Kumar, is nothing short of the typical Bollywood movie: the underdog dreams; the dreams come true. In fact, one of his many achievements is to have produced a Gujrati film. Despite coming from […]
Chintan Bhikhubhai Kankad, Founder of Aradhana Fashion
November 9: The story of the Aradhana’s founder, Chintan Bhikhubhai Kankad, endearingly known as Prem Kumar, is nothing short of the typical Bollywood movie: the underdog dreams; the dreams come true. In fact, one of his many achievements is to have produced a Gujrati film.
Despite coming from a humble background, Prem dreamt of making movies since as early as time, he was in the 8th Standard. As a young cinemagoer, he was fascinated by the art of filmmaking: how the camera pans, the way scenes change, the thrilling jumpcuts, and the breathtaking long shots. Finally, at age 18, in 2016, Prem produced the Gujrati movie “Koi Aane Parnavo” under the banner Prem Kumar Productions. Befitting the dramatic note of his endeavor, his debut as a producer came after a long period of struggle to finance the movie and fill in the gap in knowledge of the film industry.
