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<title>Daily Outluk &#45; NewsVoir</title>
<link>https://www.dailyoutluk.com/rss/author/newsvoir</link>
<description>Daily Outluk &#45; NewsVoir</description>
<dc:language>en</dc:language>
<dc:rights>©2025 Daily Outluk | All right reserved.</dc:rights>

<item>
<title>ZODIAC Presents Summer 2023: The Positano Linen Collection</title>
<link>https://www.dailyoutluk.com/zodiac-presents-summer-2023-the-positano-linen-collection-4985</link>
<guid>https://www.dailyoutluk.com/zodiac-presents-summer-2023-the-positano-linen-collection-4985</guid>
<description><![CDATA[ Linen is one of the oldest fibres used in textile weaving. Woven from the stem of the Flax plant it is recognized as the worlds strongest natural fibre. The weave of the Linen fabric ensures air moves freely making it an ideal summer garment.


	 


	
		
			
				
		
	



	Zodiac Positano Linen Collection


	
	ZODIAC uses Linen that is woven from Flax grown in the Normandy region of France, which is amongst the best quality in the world. The unique soil &amp; climatic conditions of this region, coupled with generations of the expertise inherited by the local Flax growers result in taller, more slender flax plants which result in very high-quality Linen fabric. 


	 


	
		
			
				
		
	



	Zodiac Positano Linen Collection


	
	Linen shirts become more comfortable with every wash &amp; wear, in fact, the sophisticated, naturally wrinkled appearance only adds to the elegance of your summer look.


	
	The colour palette of this collection reflects the mesmerizing sight of Positano, a quaint town situated at the Amalfi Coast on the Italian Riviera- beige, pink, yellow &amp; terra cotta houses cascading down the side of hills to the crystal blue Mediterranean waters.


	 
	They are available in a wide range of solids, stripes &amp; checks in both short &amp; long sleeves and can be paired with ZODIAC Linen Jackets, Trousers &amp; Bandhgalas for a very elegant ensemble.


	
	Commenting on the launch Mr. Salman Noorani (Vice Chairman &amp; M.D. ZCCL*) said, &quot;For almost two decades now we have brought to the discerning Indian male arguably the finest collection of ready to wear Linen. In fact, our customers make it a point to refresh their Summer wardrobe every year given the harsh temperatures that we see across India.&quot; 


	
	To Preview ZODIAC&#039;s 2023 Positano Collection
	Online: www.zodiaconline.com/shirts/linen-shirts
	In-store: Store Locator: www.zodiaconline.com/storelocator  


	
	About ZCCL
	Zodiac Clothing Company Limited (ZCCL) is a vertically integrated, trans-national that controls the entire clothing chain from design, manufacturing, distribution to retail sales. With a manufacturing base in India &amp; sales offices across India, UK, Germany and USA, ZCCL has almost 2500 people in its fold. The company operates a 5000 sq. ft. Italian inspired design studio at its Mumbai Corporate office which is a LEED Gold certified building. The brand is retailed across India at premium prices through over 100 company-managed stores and over 1000 multi - brand retailers. ]]></description>
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<pubDate>Tue, 04 Apr 2023 15:55:30 +0530</pubDate>
<dc:creator>NewsVoir</dc:creator>
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<title>VIP Frenchie Launches U&#45;19 &#45; India&amp;apos;s First Teen Innerwear Range for Boys of age 13&#45;19</title>
<link>https://www.dailyoutluk.com/vip-frenchie-launches-u-19-indias-first-teen-innerwear-range-for-boys-of-age-13-19</link>
<guid>https://www.dailyoutluk.com/vip-frenchie-launches-u-19-indias-first-teen-innerwear-range-for-boys-of-age-13-19</guid>
<description><![CDATA[ The sewing machine of VIP Clothing Ltd. has been soothingly creating innerwear for five decades. Frenchie, a brand hailed from the VIP group has launched its new sub-category U-19 innerwear for boys within the age bar of 13-19. As the brand functions in the modern epoch, it derives the product cart on the wheel of vogue to provide consumers with the latest trends and fits. Diving into the consumer wants and the market situation, Frenchie took an assertive step to introduce an innerwear line that completes the circle of consumer needs.


	 


	
		
			
				
		
	



	From Left Mr. Kapil Pathare, Director of VIP Clothing, Mr. Kanishk Pathare, D2C Head of VIP Clothing, Mr. Sunil Pathare CMD - VIP Clothing Ltd.


	 


	Mindset Behind the Launch 


	Being a brand of the masses, one of the quintessential factors is safeguarding the audiences keenness regarding the products. According to the market analysis, no brand introduced an innerwear for teenagers. However, crowned as the pioneer of innerwear, VIP Group is the only brand house covering the spectrum with sheer excellence. The launch of Frenchie U-19 also marks stability where the brand functioning is well-constructed and has arrived in a genre that re-synchronises the consumer buying pattern towards the brand. 


	 


	Why U-19 


	Innerwear is one of the primary elements of clothing, and being a brand that breathes innerwear knowing the insights of the genre is inevitable. The idea and intention to launch U19 were to fathom the issue faced by teenagers to find a perfect-fitted innerwear and to straighten out this issue in an adroit manner. Laying the best-in-class quality at an economic cost makes the masses adhere to the brand.


	 


	Speaking at the market launch of Frenchie U-19, Mr. Kapil Pathare, Director of VIP Clothing, Ltd. said, &quot;Frenchie U-19 is not only a product but a solution of ill-fitted underwear for teens and, as a brand of masses, we have always focused on consumer needs and desires. We are pretty optimistic about the market flow of the product, and we look forward to introducing more unique ranges and categories to the market.&quot;


	 


	Speaking at the market launch of Frenchie U-19 Mr. Sunil Pathare CMD - VIP Clothing Ltd. said, &quot;The design theory is to break out of traditional culture and lead every teenager a one-step ahead of adults in terms of style. Frenchie U-19 is a token of advancement and non-traditionalism.&quot;


	 


	The product was introduced to the e-commerce market on 18th February 2023, marking the availability at Flipkart, Amazon, and Jio Mart for the commencement and the official market launch arrayed in Delhi on 17th March. The instrumental strategy is to launch the product on e-commerce first and then strike the market. Frenchie U-19 is available in retail markets at every VIP inners store and e-commerce website. The product was officially launched on 17th March in Delhi.


	 


	About Frenchie


	Frenchie is a revolutionary introduction to the innerwear market with a vision to provide a new-fangled mini-brief and; today, Frenchie is the primary choice of every Indian man who urges to have superior style and fantastic fit by his side. You can buy from Amazon, Jio Mart, and Flipkart in India. ]]></description>
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<pubDate>Mon, 27 Mar 2023 18:16:57 +0530</pubDate>
<dc:creator>NewsVoir</dc:creator>
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<title>Leading Fashion Brand W Unveiled its Move360 Summer Collection with Fashionista Mira Kapoor</title>
<link>https://www.dailyoutluk.com/leading-fashion-brand-w-unveiled-its-move360-summer-collection-with-fashionista-mira-kapoor</link>
<guid>https://www.dailyoutluk.com/leading-fashion-brand-w-unveiled-its-move360-summer-collection-with-fashionista-mira-kapoor</guid>
<description><![CDATA[ India&#039;s leading fashion brand - W, launched its latest Move360 collection today at its largest experiential store in Mumbai. Celebrity influencer, Mira Rajput Kapoor was seen at the high-profile event wearing the Lilac Move360 Co-ord set from the latest collection. Designed for the modern Indian woman, the Move360 Collection is perfect for a variety of settings, be it work, travel, casual or formal get-togethers. With its lightweight and breathable fabrics, the W Move360 collection is an ideal choice for summers when there is a need for comfortable, flowy, and breathable clothes that make you look stylish. 


	 


	
		
			
				
		
	



	Mira Kapoor flaunts the W Move360 Lilac Co-ord set from the latest spring summer collection


	 


	The launch event was graced by a bevy of fashion influencers and leading Bollywood stylists who were seen trying on different looks from the latest collection. The collection has a wide range of styles including Wrap dresses, Jumpsuits, Co-ord sets, Summer-tops, and skirts. The entire collection is modern, comfortable and chic, and is intended for women who are willing to explore new styles and push the boundaries of traditional silhouettes, thereby challenging the norms of conventional fashion. The collection features breathable fabrics, metallic accents, thread embroidery, and a blend of silhouettes. The colour scheme is very sophisticated, energetic, vibrant, and floral, inspired by warm tones of the season with hues ranging from bubble-gum pinks to celery green and olive to lime yellows and light lavender.


	 


	Speaking about the collection, Mira Kapoor said, &quot;Im thrilled to be present at the Move360 collection launch by W. Move360 means wearing something that makes you look stylish and comfortable in every setting, whether you&#039;re at work, traveling, or just casually hanging out with friends. The collection looks very fresh and very modern compared to whatever I&#039;ve seen in the past. I loved the fusion wear jumpsuits, wrap dresses and co-ord sets that are easy, breezy and perfect for this season.&quot;


	 


	Talking about the launch, Anant Daga, Managing Director, TCNS Clothing Co. Ltd. said, &quot;At W, weve always believed in keeping the consumers need at the core of whatever we do. Our latest collection - Move360, is another step in that direction. During summers, our consumers want to wear something that&#039;s light, airy, and comfortable. They want something that allows them to move freely throughout the day at work, home or in whichever setting they are, and our new collection does exactly that. With breathable fabrics like cotton for utmost comfort, this collection is designed for women who want to look stylish while on the move.&quot;


	 


	A younger fashion-first audience looking for style, design, and comfort will find the new collection to be fashionable and trendy. In addition to the Move360 collection, women visiting the W store will get a complete shopping experience with carefully picked assortment across different categories. With a new range of W footwear, cosmetics, and jewellery this season, consumers can now create a complete head-to-toe look under one roof.


	
	Availability
	The complete collection is available at exclusive W outlets and www.wforwoman.com, in addition to large format stores, multi-brand outlets and online retailers.


	
	About W 
	W by TCNS Clothing Co. Ltd. is a mirror for the new-age Indian women who are rooted at home and taking on the world with panache, playing myriad of roles with lan and taking on the challenges in her stride. With a unique design sensibility, the Indian Salwar - Kameez was transformed into its chic &amp; urban yet comfortable form. It is a brand that provides contemporary Indian wear for working women and home makers and believes in delivering design functionality with mix n match combinations.


	 


	About TCNS
	TCNS is India&#039;s leading women&#039;s branded Apparel Company. The company designs, manufactures, markets and retails a wide portfolio of women&#039;s branded apparel across multiple brands. Its product portfolio includes top-wear, bottom-wear, drapes, combination sets and accessories that cater to a wide variety of the wardrobe requirements of the Indian woman, including everyday wear, casual wear, work wear and occasion wear. It sells its products across India and through multiple distribution channels. As of feb 28th, 2023, it sold its products through 616 exclusive brand outlets, 2300+ large format store outlets and 1098 multi-brand outlets, located in 29 states and two union territories in India. It also sells its products through exclusive brand outlets in Nepal, Mauritius and Sri Lanka and products are available in select countries through the brand website www.wforwoman.com and online retailers. ]]></description>
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<pubDate>Thu, 23 Mar 2023 20:14:26 +0530</pubDate>
<dc:creator>NewsVoir</dc:creator>
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<title>Ethnicity Meets Elegance: Introducing Chinaya</title>
<link>https://www.dailyoutluk.com/ethnicity-meets-elegance-introducing-chinaya</link>
<guid>https://www.dailyoutluk.com/ethnicity-meets-elegance-introducing-chinaya</guid>
<description><![CDATA[ Originating in the timeless city of Banaras (Benaras), the clothing brand Chinaya has gained quite the repute for its focus on the fusion of India&#039;s rich culture and heritage with authentic apparel designs. The online retailer offers the finest selection of handcrafted, genuine Banarasi Sarees, Dupattas, and Indo-Western clothing, with each piece reflecting a blend of traditional artistic expression with modern patterns, embroidery, and stitching.


	 


	
		
			
				
		
	



	Representing Indian ethnic roots


	 


	With the launch of two new collections - Rangkat and Pichwai - Chinaya Banaras has added more to its characteristic blend of unique textiles and rich heritage. The online retailer also plans to add exclusive kids wear collection to its line in May 2023.


	 


	
		
			
				
		
	



	The exclusive designs will surely have your heart


	 


	Etching Authenticity, Weaving Tradition


	Namrata and Vishal Agarwal, Co-founders of Chinaya Banaras, entail the brand Chinaya&#039;s journey as a living, breathing tale that still has much more to add along its path. Having spent their entire life in the epoch-making city of Banaras, the duo and their team try to imbibe the rich history and authenticity that the city represents in each of their products.


	 


	Chinaya was originally conceived by the couple as a branch of the Rupdarshi Heritage, in continuation with the family&#039;s love for history and legacy. Today, Chinaya has evolved into a popular online shopping destination for high-end Banarasi sarees and pure fabrics. Behind the world-class products is a group of talented and devoted artisans, working hard to ensure on-time, quality delivery.


	 


	&quot;In addition to educating people about the magic that occurs behind the looms in Banaras, our goal is to make the art accessible on a worldwide scale,&quot; shares Vishal about the ideology of the brand Chinaya Banaras. &quot;The name Chinaya, which is pronounced Shinaya, literally means &quot;lady of great knowledge&quot;. The names origins represent our mission to give every woman access to the captivating fusion of culture, fashion, and art weaved into a garment, keeping the essence of Banarasi roots and traditions alive,&quot; Namrata adds.


	 


	Branching Out with Roots Deep in Place


	In advancing their brand&#039;s visibility and values, Namrata and Vishal are placing India&#039;s traditional handloom skills on the global map. Their latest collections are a continuation of the same spirit. Pichwai, for instance, is a collection inspired by Indian Pichwai art, characterized by intricately painted descriptions of religious and folk tales.


	 


	Pichwai is a style of portrayal that is connected to the biography of Lord Krishna, Shrinathji (an incarnation of Lord Krishna), the genealogy of Vallabhacharya, cows, lotuses, and many other lovely patterns from nature. Chinaya Banaras is now incorporating these motifs onto sarees, kurtas, and dupattas. Given its exquisite and delicate craftsmanship, it is a pattern fit for a genuine connoisseur.


	 


	On the other hand, Rangkat draws from the extensive traditional handloom weaving and dyeing method with numerous warp and weft adjustments throughout the weaving process. Thanks to its exquisite and delicate craftsmanship, it is a saree for true connoisseurs. The Rangkat, the greatest grade of Kadhiyal weaving from Banaras, is a crossover of strands with color blocking in stripes and a must for every inheritance. This items surface is frequently decorated with floral or geometric themes (butas).


	 


	Focusing on printed sarees, Chanderi cotton, and a range of textiles like linen, tussar, munga, khadi, organza, and cotton, Chinaya Banaras also sells other Banarasi silks. The brand has established itself as no less than a byword for tradition and authenticity.


	 


	&quot;The most vital component of the Chinaya Family is our artisans,&quot; shares Namrata. &quot;By building long-term contracts and connections with the weavers and providing them with ongoing incentives, we demonstrate our great regard for our weaver community and our belief in their continued employment and growth,&quot; she adds. &quot;On the other side, we specialize in educating the customer about different fabrics and sarees and getting to know their demands so they can make an informed choice,&quot; Vishal remarks. &quot;In doing so, we hope to become India&#039;s brand ambassadors in the meticulous art of handweaving gorgeous sarees and dupattas right in the roots of the country.&quot;


	 


	Chinaya Banaras have three new announcements for this month:


	 


	We bring you an exquisite Womens Day Special offer for the whole month. •


	
		
			Use the coupon code WOMEN10 to Get an Additional 10% Discount for Prepaid orders. This code is applicable on Stitched Suit Sets, Ready to Wear Dresses, fabrics, and Lehengas on a minimum purchase of 10K and also the shipping will be free for any Indian region. ]]></description>
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<pubDate>Mon, 13 Mar 2023 18:06:02 +0530</pubDate>
<dc:creator>NewsVoir</dc:creator>
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<title>India&amp;apos;s Leading Fast Fashion Men&amp;apos;s Wear Brand &amp;apos;TIGC&amp;apos; Signs Cricket Sensation &amp;apos;Suryakumar Yadav&amp;apos; as Brand Ambassador</title>
<link>https://www.dailyoutluk.com/indias-leading-fast-fashion-mens-wear-brand-tigc-signs-cricket-sensation-suryakumar-yadav-as-brand-ambassador</link>
<guid>https://www.dailyoutluk.com/indias-leading-fast-fashion-mens-wear-brand-tigc-signs-cricket-sensation-suryakumar-yadav-as-brand-ambassador</guid>
<description><![CDATA[ TIGC, one of Indias leading homegrown fast-fashion D2C mens wear brands from the house of The Indian Garage Co., has announced the iconic Indian cricketer Suryakumar Yadav as its brand ambassador.


	 


	
		
			
				
		
	



	Anant Tanted, Founder and CEO of The Indian Garage Co. with Indian Cricketer, Suryakumar Yadav


	
	Suryakumar Yadav (SKY) is one of the worlds leading white-ball cricketers. Known as &quot;Mr. 360&quot; and ranked number one among the ICCs T20I batters, Suryakumar is an exceptional sportsman and a charismatic youth icon. This makes him the perfect fit for TIGC as a brand ambassador.


	
	TIGC plans to leverage his popularity to increase brand visibility, drive engagement and establish itself as a top fashion choice among Indian youth through digital campaigns. SKY will be seen endorsing and launching an all-new range of casual apparel lines, including oversized t-shirts, casual shirts, sweaters, shorts, hoodies, jackets, chinos, denim, and sweatshirts.


	
	Speaking about the partnership, Anant Tanted, Founder and CEO of The Indian Garage Co., said, &quot;This is our maiden move to capture a piece of the digital-first fashion market in India. We are delighted to partner with Suryakumar Yadav as the brand ambassador of TIGC. He is an excellent sportsman, and his vivaciousness goes beyond the game. He represents everything TIGC stands for: innovation, fearlessness, boldness, and creativity! We are looking forward to a significant association with him!&quot;


	
	Besides being available on its official website Tigc.in, TIGC is also available on Ajio, Myntra, Flipkart, and Amazon. The brand is aiming to replicate the success of clothing in the footwear category. It has already forayed into womens wear and plus-sized fashion under the house of brands format.


	
	Expressing his excitement about the association, Suryakumar Yadav said, &quot;Fashion for me is a combination of style and comfort, and I am happy to be associated with a fashion brand like TIGC. Through this partnership, I hope to engage with my fans and share my sense of style.&quot;


	
	TIGC, as a brand, is known for being fashion-forward and experimental by nature. The brand offers fast fashion for all, inspiring consumers to choose from the most comprehensive, trendiest range of styles from across the globe. With its distinctive offerings, weekly fashion launches and tech-enabled consumer platform, TIGC has firmly established itself as the preferred destination for fashion aficionados who seek to experiment with their style and stand out from the crowd. The brand is also driving innovation by providing tech-led fashion to consumers with its in-house technology product called Chanakya.


	
	About TIGC
	The Indian Garage Co. is a tech-enabled fast-fashion D2C brand that offers a diverse range of menswear collections inspired by Gen Zs. This homegrown brand promises its customers a vast array of global fashion trends at an unprecedented pace.


	
	Established in 2012 by Anant Tanted, TIGC has grown organically to become a 300-crore GMV business. The company has tapped into new categories like footwear and also marked new heights by foraying into womens wear and plus-sized fashion through the House of Brands format.


	
	Visit tigc.in for more information. ]]></description>
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<pubDate>Thu, 02 Mar 2023 13:55:43 +0530</pubDate>
<dc:creator>NewsVoir</dc:creator>
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<title>Parimatch Sports to be the Performance Partner for Rising T20 Star Arshdeep Singh</title>
<link>https://www.dailyoutluk.com/parimatch-sports-to-be-the-performance-partner-for-rising-t20-star-arshdeep-singh</link>
<guid>https://www.dailyoutluk.com/parimatch-sports-to-be-the-performance-partner-for-rising-t20-star-arshdeep-singh</guid>
<description><![CDATA[ Sportswear brand Parimatch Sports has announced that it will be the Performance Partner for one of Indian cricket&#039;s newest sensations, new-ball bowler Arshdeep Singh. Under the deal, Singh will wear Parimatch Sports attire and introduce the brand to his fans and followers.


	 


	
		
			
				
		
	



	Parimatch Sports partners with Arshdeep Singh


	 


	Arshdeep rose to prominence last year in a series of incisive spells in the shortest format of the game. He has now become a key part of the Indian attack in T20 internationals, his swing bowling, delivered at good pace, posing a consistent threat to some of the world&#039;s best batters. The partnership with Parimatch Sports is proof of Arshdeep&#039;s growing profile in the game.


	 


	Currently boasting an average of 18.28 playing in the India blue, Arshdeep turns out for Kings XI Punjab in the IPL, and has played for Punjab in the Ranji Trophy. He has also represented the country at the under-19 and under-23 level. Arshdeep made his T20 debut against England at Southampton in July 2022.


	 


	Mr. Arshdeep Singh comments on his new partnership, &quot;I am thrilled to join hands with Parimatch Sports as my exclusive performance partner. I admire the brands philosophy of trusting ones instincts and moving forward with a winners mentality. Together, we hope to create a powerful impact and take every athletes experience to the next level.&quot;


	 


	When we decided to launch a sportswear brand, we at Parimatch Sports were keen on partnering with young athletes who have made an instant impression on fans in their sport. With his success, visibility, and down-to-earth personality, we believe that Arshdeep is the perfect fit for the brand. This association will enable us to build brand awareness further, and we look forward to Arshdeep partnering us for years to come. ]]></description>
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<pubDate>Tue, 07 Feb 2023 14:14:03 +0530</pubDate>
<dc:creator>NewsVoir</dc:creator>
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<title>Yoho Introduces its Large Feet Size Footwear Series through a Quirky &amp;apos;Hunt for Big Feet&amp;apos; Campaign in Delhi&#45;NCR</title>
<link>https://www.dailyoutluk.com/yoho-introduces-its-large-feet-size-footwear-series-through-a-quirky-hunt-for-big-feet-campaign-in-delhi-ncr</link>
<guid>https://www.dailyoutluk.com/yoho-introduces-its-large-feet-size-footwear-series-through-a-quirky-hunt-for-big-feet-campaign-in-delhi-ncr</guid>
<description><![CDATA[ Yoho, one of the fastest growing comfortable footwear startups, is excited to announce the launch of its new &#039;Hunt for Big Feet&#039; campaign, ahead of the launch of its new product line, designed especially for people with big feet. The campaign aims to raise awareness about the difficulties faced by people with feet sizes larger than 11 which are rare to find but are not affordable. The brand has established a new website, www.huntforbigfeet.com, to amplify the campaign for larger shoe sizes.


	 


	With a continued commitment towards size inclusivity, Yoho has launched its plus sizes footwear to cater to the diverse needs of its customers by providing a more accurate and extensive range of sizes for its footwear products.


	 


	As a part of &#039;Hunt for Big Feet&#039; campaign, Yoho conducted a survey in Delhi-NCR to understand the challenges faced by individuals with large feet sizes. After surveying a significant number of people in the region, the brand found that 2 out of 100 respondents had foot sizes of 12 or larger and reported difficulty in finding properly fitted shoes. Many of these individuals reported having to either purchase shoes from abroad, or wearing a smaller size shoe or even have them custom made locally, due to a lack of variety in larger sizes available in the market.


	 


	&quot;We founded Yoho with the goal of providing comfort for everyone. Our products are distinguished by their exceptional comfort and pocket-friendly prices. Our journey began with a remark from a stranger about the difficulty of finding comfortable shoes in larger sizes. While it may not be the most profitable business opportunity, it aligned with our overall vision and felt like the right thing to do for both Ahmad and myself. Despite the challenges of manufacturing and cost-effectively reaching customers, we are thrilled with the positive response to our &quot;hunt for big feet&quot; campaign and hope to continue expanding our offerings in the future,&quot; said Prateek Singhal, Co-founder, Yoho. &quot;Our new extended size collection is our way of addressing this issue and providing these individuals with the options they deserve.&quot;


	 


	Yoho has expanded its product line to include three new styles, sneakers and loafers, in extended sizes for individuals with large feet. Additionally, Yoho has introduced a dual lace colored option to make sure that one shoe gives its customers a feel of two. These shoes are designed to provide maximum comfort and support and are crafted from high-quality PU materials and advanced technologies. Features such as dual cushioning and TRP soles ensure a perfect fit and long-lasting durability. Prior to this, Yoho had brought some proprietary technologies like footpharma footbed and archflex technology for regular sizes in their flagship products bubbles and waves. The extended size collection is available in a variety of colors and designed to provide comfort, versatility and style.


	 


	Commenting on the campaign, Ahmad Hushsham, Co-founder, Yoho said, &quot;Utilizing the latest technologies, we are committed to making comfort-oriented fashion accessible to everyone. When we first introduced our footwear with Footpharma technology, we received numerous requests for larger sizes, which were difficult to find. In response, we launched an initiative to remove size as a barrier to self-expression and provide the most comfortable footwear to our customers. Inclusive sizing is just the beginning of our journey to offer diverse and comfortable footwear to the average Indian consumer.&quot;


	 


	The extended size collection is available on Yoho official website and leading platforms like Myntra, Amazon and Flipkart. The brand also offers a wide range of regular sizes for men, women, and children.


	 


	About Yoho


	Yoho, India&#039;s fastest growing footwear startup, founded by Ahmad Hushsham and Prateek Singhal in 2021, to bring state-of-the-art technology and AI-powered solutions to manufacture and amalgamate it with the &#039;science of feet&#039; to create high-performance footwear that is affordable for all. The one and a half year old company manufactures affordable orthopaedic lightweight footwear which is suitable to Indian consumers and comes in colourful variants.


	 


	Yoho provides a range of lightweight, orthopedic, breathable and most comfortable footwear customized for Indian feets. Yoho has incorporated the most unique arch support which is usually found in sports shoes, that helps to give good posture and a great gait to the feet.


	 


	Please visit yoholife.in or follow the brand on Instagram @ yoho_lifestyle. ]]></description>
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<pubDate>Mon, 06 Feb 2023 14:09:30 +0530</pubDate>
<dc:creator>NewsVoir</dc:creator>
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<title>India First Gratitude Week for the Soldiers &#45; An Initiative by Vardistore.com</title>
<link>https://www.dailyoutluk.com/india-first-gratitude-week-for-the-soldiers-an-initiative-by-vardistorecom</link>
<guid>https://www.dailyoutluk.com/india-first-gratitude-week-for-the-soldiers-an-initiative-by-vardistorecom</guid>
<description><![CDATA[ 15th Jan is celebrated as Indian Army Day every year. In honor of the Indian Army and the Defence forces who guard our Borders, Skies &amp; Seas, Rohit Chinchankar son of (Retd) Capt Ramesh Chinchanikar - Indian Army and Grandson of (Retd) Warrant Officer Gopal Chinchanikar - Indian Air Force and the Founder of www.vardistore.com started the Vardi Gratitude Week Campaign this year, 9th to 15th Jan, where the common man was given a chance to express their Gratitude towards the Soldiers. 


	 


	People always feel like expressing their Gratitude for the Soldiers, but don&#039;t know how, which medium to use and don&#039;t know if the letters or messages will reach them. Here was the answer to all those questions. He along with the team of Vardistores.com carried out these Drive&#039;s at Schools, Societies, Start up&#039;s &amp; Corporates in Pune. All of them enthusiastically participated in it by writing heartfelt letters, making colorful greeting cards &amp; Thank You video messages for the Soldiers. For those outside of Pune, people had a chance to write an email to vardistore, which were later printed for the soldiers.


	 


	
		
			
				
		
	



	Gratitude Week for Vardi 


	 


	They received and collected more than 1500 letters &amp; emails in a span of 5 days. There were many emails sent by NRI&#039;s living abroad. For most of them who wrote letter&#039;s it was a like a dream come true, so many said that they could not believe that they were writing a letter of gratitude for a soldier and it would actually reach them and be read by a soldier. Right from 5 year old children drawing the National Flag and chanting &#039;Jai Hind&#039; to Senior Citizens penning their thoughts and pouring their heart out, everyone was a part of the Vardi Gratitude Week. The drives were filled with patriotism.


	 


	14th January was Veterans Day, Rohit cycled from Pune to Mumbai a total distance of 157 Kms as a mark of Gratitude for the Soldiers. And on 15th January all the collected letters were handed over to the Army in a ceremony at the Colaba Military Station, Mumbai. From there the letters would get sent to the borders and various units throughout the country. One could only envision a soldier reading a letter coming from an unknown person, simply expressing pure gratitude.


	 


	Rohit Chinchanikar, Founder, Vardi, said, &quot;Having gratitude for someone and expressing gratitude are two very different things. I personally think that just having gratitude is of no use, you have to express it, let people know what you feel for them, thank them for their efforts, thank them for who they are, so on and so forth. It makes the world a more better place to live in. And expressing gratitude to a soldier is a must because they are the reason we have freedom, people forget, freedom comes with a price, a price which they pay for us by sacrificing their personal lives and dedicating it to the nation. The least that we could do is, thank them. We, the team of Vardistore.com plan to celebrate the Vardi Gratitude Week every year between 9th to15th January. Our aim is to make it bigger and bigger every year. We sincerely thank all the soldiers for their selfless sacrifice, hardwork and utmost dedication. All photos and videos of the Vardi Gratitude week have been posted on our Instagram page, Vardistores.&quot;


	 


	About Vardi


	Wear your patriotism! Military Uniforms, Upcycled into Bold Clothing &amp; Accessories. Uniforms of the armed forces have always held a place of pride &amp; fascination. For a soldier, its a living saga of their unwavering commitment, selfless sacrifice &amp; unilateral patriotism. But just as everything else in this world is finite, these uniforms too get old and get discarded someday. Vardi is the answer to the decades old issue of how to dispose Defence uniforms in a graceful manner. Vardi, upcycles &amp; recycles defence uniforms in to stylish and smart clothing and accessories like Jackets, Caps, Bags etc thereby giving the common man a chance to own a Memorabilia of our Soldiers! ]]></description>
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<pubDate>Tue, 24 Jan 2023 14:46:19 +0530</pubDate>
<dc:creator>NewsVoir</dc:creator>
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<title>Inching Towards Sustainable Goals ABFRL Wins Gold Standard Recognition</title>
<link>https://www.dailyoutluk.com/inching-towards-sustainable-goals-abfrl-wins-gold-standard-recognition</link>
<guid>https://www.dailyoutluk.com/inching-towards-sustainable-goals-abfrl-wins-gold-standard-recognition</guid>
<description><![CDATA[ Aditya Birla Fashion and Retail Ltd.&#039;s (ABFRL) manufacturing factory &quot;Fashion Craft Ltd.&quot;, has been awarded TRUE Zero Waste Gold certification by Green Business Certification Inc. (&#039;GBCI&#039;). It is the first industrial manufacturing unit in India and the second worldwide to receive this certification.


	 


	This unit uses novel waste management strategy that promotes sustainable resource management and waste reduction practices. These measures, taken together, contribute to positive environmental, health, and economic outcomes.


	 


	The factory has implemented variety of sustainability measures including Reduce-Reuse-Recycle approach; diversion of waste from landfills, sustainable packaging, and processes such as in-house composting, zero-waste purchasing, and hazardous waste prevention. There is a strong emphasis on redesigning, innovation, and employee training in these aspects.


	 


	ABFRL embarked on its sustainability journey &#039;ReEarth - For Our Tomorrow&#039; with a focus on operations, to restore the balance between natural resources and business ecosystems. The company aims to meet ambitious sustainability targets and business objective while balancing risks and opportunities for all relevant ESG initiatives. This transition will embed sustainability throughout the spectrum of design development, supply chain and end of use for product life cycle thinking and circular approach.


	 


	On receiving this prestigious certification, Dr. Naresh Tyagi, Chief Sustainability Officer, Aditya Birla Fashion (ABFRL) said, &quot;ESG considerations are important for our operational efficiencies to develop new products and source materials. ABFRL&#039;s Sustainability vision, &#039;Re-Earth&#039; is to give back more than what we take from our ecosystem, and constantly work to &#039;Regenerate, Restore and Revitalize&#039; ecosystems and communities that we operate in.&quot; He added, &quot;At ABFRL, we believe that such initiatives allow us to establish ourselves as leaders in the sustainable fashion industry while also creating long-term value for our stakeholders.&quot;


	 


	&quot;Fashion Craft Ltd. has set a worthy example of how a manufacturing plant can adopt sustainable solutions,&quot; said Gopalakrishnan Padmanabhan, Managing Director, Southeast Asia &amp; Middle East of Green Business Certification Inc. (GBCI) India. &quot;We are pleased to congratulate the Company on achieving TRUE Zero Waste Gold certification for its manufacturing unit. It is a rare distinction, and we hope that many others across India will follow its footsteps. GBCI India is dedicated to working with organization to ensure the long-term viability of projects throughout the country.&quot; 


	 


	TRUE Zero Waste certification is awarded to facilities that define, pursue, and achieve zero waste goals, as well as reduce their carbon footprint and support recycling and extended use of materials. It rewards spaces and facilities that achieve highest ratings for minimizing their waste to landfill, incineration (waste-to-energy) or the environment.


	 


	About ABFRL


	ABFRL is part of a leading Indian conglomerate, The Aditya Birla Group. With revenue of Rs. 8,136 cr. spanning a retail space of 9.2 million sq. ft. (as on March 31, 2022), it is India&#039;s first billion-dollar pure-play fashion powerhouse with an elegant bouquet of leading fashion brands and retail formats.


	 


	The Company has a network of 3,468 stores, approximately 28,585 multi-brand outlets with 6,515 points of sales in department stores across India (as on 31st March 2022).


	 


	It has a repertoire of India&#039;s largest brands such as Louis Philippe, Van Heusen, Allen Solly and Peter England, established for over 25 years. Pantaloons is one of India&#039;s leading fashion retailers.


	 


	ABFRL&#039;s international Brands portfolio includes - The Collective, Indias largest multi-brand retailer of international brands and has long-term exclusive partnerships with select brands such as Ralph Lauren, Hackett London, Simon Carter, Ted Baker, Fred Perry, forever 21, American Eagle and Reebok.


	 


	Van Heusen Innerwear, Athleisure and Active wear is establishing itself as Indias most innovative and fashionable brand. The Company&#039;s foray into branded ethnic wear business includes brands such as Jaypore, Tasva and Marigold Lane. The Company has strategic partnerships with Designers &#039;Shantanu &amp; Nikhil,&#039; &#039;Tarun Tahiliani,&#039; &#039;Sabyasachi&#039; and &#039;House of Masaba&#039;. ABFRL is also embarking on a significant Direct-to-Consumer play to build a portfolio of new-age brands across fashion, beauty, and other lifestyle segments.


	 


	The Company is bolstering its digital capabilities by scaling up its brands.com to build an integrated portfolio of digital assets to provide an immersive customer experience, deepen consumer connect of its brands and expand its portfolio into emerging consumer segments.


	 


	About USGBC


	The U.S. Green Building Council (&#039;USGBC&#039;) is commi ]]></description>
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<pubDate>Tue, 24 Jan 2023 14:46:17 +0530</pubDate>
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<title>Shantanu Naidu and Aman Sharma Joins WeDaMEN Community &#45; Inspires Men to Find Purpose in New Year Campaign</title>
<link>https://www.dailyoutluk.com/shantanu-naidu-and-aman-sharma-joins-wedamen-community-inspires-men-to-find-purpose-in-new-year-campaign</link>
<guid>https://www.dailyoutluk.com/shantanu-naidu-and-aman-sharma-joins-wedamen-community-inspires-men-to-find-purpose-in-new-year-campaign</guid>
<description><![CDATA[ Aman Sharma, 19 years has been a climate activist. Recognized by The University of Pennsylvania as a speaker at Penn&#039;s Climate Week
	
	
		
			Shantanu Naidu, the young millennial friend of Ratan Tata
	



	 


	It&#039;s common knowledge that January is the make-or-break month for health and fitness institutions. A global study says more than 90% of resolutions made are related to hitting the gym and eating healthy. Sadly about 50% of those sustain less than 90 days.


	 


	
		
			
				
		
	



	Shantanu Naidu joins WeDaMEN community


	 


	While picking up a gym membership is a good start to living a physically fit life, DaMENSCH hopes to inspire men to also think about their mental and emotional health. Through its new campaign #ComfortInAPurpose, DaMENSCH asks men a fundamental question for 2023 - &quot;What&#039;s Your Purpose&quot;


	 


	Men, as a gender, are seldom encouraged to portray their vulnerable emotions, especially care. Following the success of its Men&#039;s Day Campaign, DaMENSCH is yet again breaking stereotypes through three inspiring stories of men, aged 19 to 40, who now join WeDaMEN - a community by DaMENSCH on a mission to make mankind comfortable. 


	 


	Shantanu Naidu - www.youtube.com/watchv=POwWD5UWdEo&amp;t=5s


	Aman Sharma - www.youtube.com/watchv=rrbG3iQXf6A


	 


	The three men, who are a part of DaMENSCH&#039;s &quot;Comfort in a Purpose&quot; are headlined by Shantanu Naidu, the man who created waves by becoming the millennial friend and assistant to Mr. Ratan Tata, His purpose to care and protect those who are struggling in life has helped him overcome any and every roadblock. After starting an initiative to protect the stray animals on streets through neon-collar tags, he started his own initiative called GoodFellows to take care of grandparents and bridge the &quot;intergenerational gap&quot;. He&#039;s found purpose in encouraging more men to come forward and be empathetic towards the elderly.


	 


	Aman Sharma, a 19-year-old man who struggled with climate anxiety after growing up in Delhi, realizes that he was not the only one facing this. He began gardening, and bird-watching to feel one with nature, which later became his solace. Today he&#039;s found purpose in pursuing climate activism to raise awareness among his generation to do better for nature.


	 


	Chow Sureng, a man who was battling social anxiety and emotional trauma, found comfort in being a guardian to a rescued stray dog. Today, he is inspiring travel communities to be pet-friendly. He believes that more people can grow emotionally stronger and confident simply by living for a voiceless creature that loves them back unconditionally. Providing for his dog Bella, and exploring new places with her on his bike, is his purpose.


	 


	DaMENSCH since its inception has always been a community-first brand driven by consciousness. DaMENSCH is known for creating ripples with its impact-led vision evident through its each step- be it through their eco-friendly production processes of its apparel, inclusive and fair policies, or purpose-driven campaigns that advocate for men and their rights. Beyond building a brand, DaMENSCH is bringing in a transformation, which is why it is chosen by leaders of today to accelerate the mutual mission of treading with purpose.


	 


	The campaign is kindling the inner drive among everyone to take out time to find his or her purpose, lead with ambition and make a difference in their own lives.


	 


	Commenting on the campaign, Deepti Karthik, Senior Vice President, Marketing, DaMENSCH, said, &quot;Once we knew our Brand Truth (Comfort) we set out to define our role in our consumers lives. We identified our archetype as Creator with our core DNA being &quot;Innovation&quot; which naturally aligns us with those who dont walk the trodden path.


	 


	As a brand, we want to be that person our customers are the most comfortable with, someone with whom one has meaningful discussions. We dont think of ourselves as mentors or guides nah.. more like that chill friend who one feels like talking to when you need to declutter your head and a personification of this Brand Role is our community - WeDaMen.


	 


	WeDaMen is a community for men who subscribe to alternative masculinity, it stands for what we as a brand believe in, and what a privilege it is to welcome Shantanu, Chow, and Aman to it.&quot;


	 


	www.damensch.com. ]]></description>
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<pubDate>Mon, 16 Jan 2023 15:19:47 +0530</pubDate>
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<title>D2C Hijab Brand &#45; Hijab Kart Launches New Website</title>
<link>https://www.dailyoutluk.com/d2c-hijab-brand-hijab-kart-launches-new-website</link>
<guid>https://www.dailyoutluk.com/d2c-hijab-brand-hijab-kart-launches-new-website</guid>
<description><![CDATA[ Hijab Kart is excited to declare the launch of its new website, hijabkart.in. We have brought for you a range of hijabs in-store, making it easy for you to view it, wishlist it, and finally Kart it. For day-to-day casual wear, scan our cotton collection, which offers comfort complemented by style. Or you may choose to stand out from the crowd with our variant chiffon. When having a difficult day, the Georgette hijab is the best call! Cut the days crap with our easy Georgette hijab wrap. Got a party to attend and feel the hijab will spoil your look No more, because our exclusive silk shimmer promises nothing less than enhancing your wear, while our Satin collection comes to back it up.
	 


	The site features:


	
		
			We enable free shipping all over India with no minimum cost.
	
	
		
			Convenient Filter option to select hijabs as per your preferences.
	
	
		
			We accept Cash on Delivery.
	
	
		
			Easy online payment methods to allow our customers a hassle-free experience.
	
	
		
			Easy 7 days exchange/return on damaged products.
	



	 


	&quot;An official website was much required, especially when you see your brand booming. It gives you a whole lot of boosting to reach out to greater mass. Hijab Kart website will be all fun and frolic. Happy to see the brand progressing one step at a time,&quot; said Naima Naz, Co-founder of Hijab Kart.
	 


	&quot;Super excited for the launch of our website which was long due. Our only goal is to serve hijabis with utmost style, comfort along with modesty. We will keep adding more and more products to the site giving a huge variety of hijabs to select from,&quot; said Kutbuddin Saleh, Co-founder of Hijab Kart.
	 


	It is our pleasure to invite all our customers to explore the new website and pour love. Each product has been assigned a specific product description, for a clearer understanding and evaluation. We prioritize to add the product image which matches the closest with the authentic colour. Manual check is performed to make sure no damaged product reaches you.
	 


	We believe not all crowns come in diamonds, some are just in the form of hijabs. So welcome to Hijab Kart all the queens out there! Shop now to pick the crown that fits you best.
	 


	About Hijab Kart
	Our idea was to make possible the notion of combining modesty with style. Every women deserves a hijab, we come to the rescue with an affordable range of products for all occasions. You name a shade and we have it!. We make sure to never let you depart disappointed.
	 


	We want to uplift the ideology of hijab and make it a symbol of pride for all the ladies. Because there is NOTHING we cant do in our hijab. Right ]]></description>
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<pubDate>Fri, 06 Jan 2023 21:35:26 +0530</pubDate>
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<title>The Red Dot Sale is Back with a Stunning Range to Elevate Your Style this Festive Season</title>
<link>https://www.dailyoutluk.com/the-red-dot-sale-is-back-with-a-stunning-range-to-elevate-your-style-this-festive-season</link>
<guid>https://www.dailyoutluk.com/the-red-dot-sale-is-back-with-a-stunning-range-to-elevate-your-style-this-festive-season</guid>
<description><![CDATA[ India&#039;s most awaited sale is here with exquisite and elegant picks for everyone. The Red Dot Sale at Soch stores across the country and online, will feature discounts of up to 50 percent off on a wide selection of Sarees, Salwar suits, Kurtas, Kurta Sets, Dress Materials, Tunics, and Kaftans. 


	 


	
		
			
				
		
	



	Sochs red dot sale is live now in stores and online


	
	While the wedding season is upon us, the Soch Red Dot Sale is making it all the more exciting by launching exclusive discounts on a plethora of products by providing us with jaw-dropping deals to make our celebrations even more special and glamorous. From providing us with options to nail the ethnic look as well as refreshing our wardrobe with everyday looks, Soch has it all to elevate your style! You can now get the best of ethnic wear at amazing offers and prices. 


	
	The Red Dot Sale unveils an array of rich fabrics like silk, silk blend, art silk, ornate brocades, chanderi, and georgette to offer from a palette of colors, to flaunt your Soch style. These elegant fabrics effortlessly parade your beauty and are here to make a statement. The magnificent products are available in a wide range of colors from subtle blues to vibrant pinks which recreate flawless and demanding looks catering to all your ethnic wear needs. You can now get Soch&#039;s beautiful ethnic wear at never seen before prices and make every occasion beautiful. 


	
	Check out the collection at a Soch store near you or online at www.soch.com. 


	
	Now available at discounted prices, Kurti at Rs.399, Kurti Suits at Rs.999. Salwar suits at Rs. 1499. Sarees start at Rs. 899. Kaftans at 2249 


	
	Follow Soch on Instagram at - @sochstories, Facebook, Instagram, YouTube, Twitter, and Pinterest at-Soch, LinkedIn-Soch Apparels Pvt. Ltd. for regular updates. 


	
	About Soch 
	Soch launched its first exclusive outlet in February 2005, committed to a fashionable range of ethnic wear for women at affordable prices. The company, based out of Bangalore, has 154 stores (across 61 cities) at convenient locations in Ahmedabad, Bangalore, Bareilly, Bellary, Bhimavaram, Bhopal, Calicut, Cochin, Chennai, Chandigarh, Coimbatore, Cuttack, Delhi, Davangere, Dharwad, Gulbarga, Guntur, Gurgaon, Goa, Hubli, Hyderabad, Indore, Jamshedpur, Kanpur, Kannur, Kolhapur, Kolkata, Kurnool, Lucknow, Mangalore, Manipal, Mumbai, Mysore, Nellore, Patna, Pune, Pondicherry, Rajahmundry, Ranchi, Raipur, Shivamogga, Salem, Thane, Trivandrum, Tumkur, Trichy, Vadodara, Vijayawada and Vizag. Soch is one of the most loved ethnic brands in the country, designed for the modern Indian woman. The brand has redefined the traditional Indian outfit for women of all ages, who effortlessly balance work and home while still looking their best. The brand offers a wide range of stylish and elegant designer ethnic wear like Sarees, Salwar suits, Kurtis, Tunics, Kurti suits, readymade Blouses, Dress Materials, and Bottoms.


	 


	For more information, please visit www.soch.com/in. ]]></description>
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<pubDate>Wed, 04 Jan 2023 15:33:36 +0530</pubDate>
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<title>Being Human Announces a Flat 50% Discount on the Entire Collection between the 25&#45;27th December</title>
<link>https://www.dailyoutluk.com/being-human-announces-a-flat-50-discount-on-the-entire-collection-between-the-25-27th-december</link>
<guid>https://www.dailyoutluk.com/being-human-announces-a-flat-50-discount-on-the-entire-collection-between-the-25-27th-december</guid>
<description><![CDATA[ If it&#039;s Salman Khan&#039;s birthday, there&#039;s bound to be a celebration! A bond so genuine, this birthday Being Human Clothing has a special surprise for fans and fashion enthusiasts as all of their stores announce one of their biggest sales EVER!


	 


	
		
			
				
		
	



	Bhai Ka Birthday Hai Party Toh Banta Hai


	 


	While the digital platform has been buzzing with talk around this party surrounding the superstar&#039;s birthday, the brand finally announces their plans to celebrate the occasion in the biggest way possible. Numerous celebrities and personalities have taken to Instagram to celebrate this occasion. 
	 


	Giving fans another reason to rejoice this festive season, Being Human Clothing brings in Salman Khan&#039;s birthday with a flat 50% discount, + 5% OFF FOR THE ARMED FORCES* + 7% INSTANT DISCOUNT ON ICICI BANK CREDIT CARDS* for their entire collection between the 25th to 27th December 2022. 
	 


	With his inimitable swag, style and large personality Salman Khan has amassed the love of billions of fans across the globe, all of whom are the brand&#039;s most loyal fanbase. On the occasion of his birthday, Being Human Clothing, in what can be described as one of the biggest annual events, throws buyers a party making it even more accessible and affordable to purchase these bespoke pieces. 
	 


	Being Human Clothing CEO, Sanjeev Rao says, &quot;Our campaign is based on an insight of connection that Salman has with his fans. To his fans he is Bhai. Hence the campaign &quot;BhaiKaBirthday&quot;. The idea is to extend the large heart that Salman has to the consumers of being human clothing. This Aadha Bill Bhai Bharenge&quot; was our way of announcing our biggest annual sale around his birthday, where we have our entire stores on a flat 50%. If you are from the armed forces, we offer you an extra 5%. We also tied up with ICICI to offer an additional 7% benefit to their card holders.&quot; 
	 


	Founded in 2012 to further the objective of &#039;Being Human - The Salman Khan Foundation&#039; a charitable trust devoted to education and healthcare initiatives for the underserved Indian population, Being Human Clothing has always stood for loving, caring and sharing. The brand has also always been about inclusivity and integrity. Keeping these principles in mind, the label will be offering a transparent flat 50% discount on not just selected pieces but the entire clothing and accessory range. 
	 


	A clothing line with a heart - When you buy Being Human Clothing, you help save and shape lives through the Being Human Foundation&#039;s healthcare and educational initiatives. ]]></description>
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<pubDate>Wed, 04 Jan 2023 15:33:34 +0530</pubDate>
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<title>Arjun Kilachand Opens a 2000 Sq. ft. Flagship Store at an Iconic Art Deco Firuzara Building Address in South Mumbai</title>
<link>https://www.dailyoutluk.com/arjun-kilachand-opens-a-2000-sq-ft-flagship-store-at-an-iconic-art-deco-firuzara-building-address-in-south-mumbai</link>
<guid>https://www.dailyoutluk.com/arjun-kilachand-opens-a-2000-sq-ft-flagship-store-at-an-iconic-art-deco-firuzara-building-address-in-south-mumbai</guid>
<description><![CDATA[ Arjun Kilachand, one of countrys leading bespoke menswear bespoke brand unveils a new flagship store in the heart of South Mumbais epochal Queens Necklace. The menswear ceremonial design house, which is one of the most sought-after brands in Indias luxury space, embarks on a new retail chapter by opening an immersive and experiential store (approximately 2000180 square feet in size) in the heritage Art Deco building located between at the iconic Matralaya and Cooperage Garden junction. at Nariman Point.


	 


	
		
			
				
		
	



	


	 Designer Arjun Kilachan at the launch of his new flagship store


	 


	Complementing Arjun Kilachands distinctive style lexicon, the stores facade and interiors were treated with a monotone sandy palette for his larger-than-life creations to do all the talking. Understated but never overpowering. Warm and approachable but never intimidating. The skillful usage of a joint less in-situ flooring and wall texture allows the whole space to feel uninterrupted and unified. Arjun further used earthy elements such as stone, jute, copper, walnut wood and glass throughout to keep the vibe constant.materiality constant. Every rack, mirror, item of furniture and light were all designed by Arjun in collaboration with several different design agencies to make sure each piece would be truly unique.


	


	 


	Staying true to his core ethos of understated elegance, the store exemplifies contemporary minimalism and lets the creations be the storytelling subjects. On this occasion talking about the stunningly realised decor, designer Arjun Kilachand sharesed, &quot;This unique flagship experiential store complements my brands DNA in totality. For instance, the mono tone palette hue scheme and material palette is artfully derived from the brand logo and colours. We created a navy blue faade with a rose gold logo spanning across it, and then proceeded to use copper metal throughout the space to resonate with the rose gold colour scheme of the brand.&quot;


	 


	While designing this sprawling and immersive shopping experience, every element was carefully inculcated to emit the core values of the brand. For instance the monotone palette on the floor &amp; ceiling. The flowing rack that meanders throughout the retail space was inspired by the principle of fluidity - an embodiment of my Arjuns sartorial flair and symbolism. Moreover, the extrapolation of corroded metal in the racks slightly evokes how clothes go through wear and tear yet remain of sentimental value to us. The metal finishes were deliberately corroded to put the spotlight on the ihandcrafted indian &amp; western ensembles r beauty despite the weathering.


	 


	Talking about the challenges he faced while designing the space, Arjun shares that the space was originally divided into numerous small rooms and felt congested when he first visited it. Hence he decided to tear apart the whole space, to create undivided natural open &amp; fluid space. as many walls as he could and to open up all the windows that were previously blocked. The core objective was to make it feel as uninterrupted and naturally lit as possible.


	 


	&quot;I enjoyed creating interesting pieces of furniture and cladding that were not only a representation of the brand, but also depictive of my own personal aesthetic. For example, we clad an entire area of the store in jute pillows inspired by the Indian jute textile work. We further created furniture out of the same jute to really make visitors experience unique moments as they walk through the space,&quot; quips Arjun.


	 


	He also designed and created a coffee table and a tall unit for fabric samples by combining smooth glass surfaces with rough textured rocks. This was done to showcase the juxtaposition of heavy and light, of clean and textured. - all the different levels in embroidery techniques used by the brand.


	 


	As you waltz into this first-of-its-kind store, youre likely to get instantly transfixed by the corroded metal reception table. Turn left and walk past the meandering fluid racks that showcase Arjuns handcrafted creations. The racks turn up and down, wrap around custom solid wood mirrors, and create a sense of flow that allows each visitor to walk along and experience each bit of this evocative retail experience. The racks continue in towards the right side followed by a fitting room. As one proceeds further, one can make ones way towards a lounge space to comfortably sit and view fabrics. Every insignia infusing life into this space was custom designed, from the sofa to the coffee table and even the lights. The left side series of frames was actually made by Arjun where he experimented with burnt paper and splattered paint to showcase how art can be cleverly engineered to create unique pieces. The further left of the reception houses the pantry and the store, and as As you continue walking you can experience the jute clad accessory corner, which can ]]></description>
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<pubDate>Wed, 04 Jan 2023 15:33:32 +0530</pubDate>
<dc:creator>NewsVoir</dc:creator>
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<item>
<title>Premium Menswear Brand DaMENSCH Expands Product Portfolio; Launches All&#45;new Popcorn Collection</title>
<link>https://www.dailyoutluk.com/premium-menswear-brand-damensch-expands-product-portfolio-launches-all-new-popcorn-collection</link>
<guid>https://www.dailyoutluk.com/premium-menswear-brand-damensch-expands-product-portfolio-launches-all-new-popcorn-collection</guid>
<description><![CDATA[ Premium menswear brand DaMENSCH has announced the launch of its ultimate Popcorn collection. Made with sustainably sourced cotton, the range features popcorn trousers, round neck full sleeves t-shirts, Henley full sleeves t-shirts. The fabric goes through a special finishing process that gives it a texture resembling fluffy kernels of popcorn. The newly launched collection is synonymous with the brands continuous strides in creating high-quality, innovative, and conscious products.


	 


	
		
			
				
		
	



	Popcorn Collection by DaMENSCH


	 


	Known for their expertly crafted and responsibly made high-quality statement casuals, DaMENSCH has forayed into relaxed formals with this launch. The popcorn collection is a must-have this season for men who want to enhance their style. With a refined minimal aesthetic and the comfort of chinos that trousers usually lack - DaMENSCH popcorn trousers feature High-IQ dyes that use 50% lesser water. The trousers give an added smart edge and the knit structure design makes them comfy for work and even comfier for your casual outings.


	 


	DaMENSCH Popcorn T-Shirts are crafted with a superior fabric blend that uses sustainably sourced cotton and the High-IQ dyes which are more sustainable and provide stronger darker and brighter fade-proof colors. The unmatched style of popcorn textured t-shirt can be worn for office or casual meetings. The fabric is smooth, comfortable and allows you to flex &amp; move easily.


	 


	Commenting on the new launch, Gaurav Pushkar, Co-founder, DaMENSCH said, &quot;As we continue to expand our exciting range of fashion portfolios, we are delighted to bring a unique popcorn collection to satisfy the need of comfort for our Da-man community. We saw that our popcorn category is growing fast in the last few days especially after receiving the phenomenal response on our Herringbone popcorn t-shirt. At DaMENSCH we combine innovative technologies and designs to bring something extraordinary and trendy for modern men that are distinct in features and most desirable in feel.&quot; 


	 


	DaMENSCHs current line of products includes innerwear, t-shirts, joggers, pyjamas, shorts, sweatshirts, and hoodies. The brand has an experience store at Mantri Square Mall, Bengaluru, and is also available on platforms like Amazon, Myntra, Flipkart, and Meesho.


	 


	For their latest new popcorn collection, please reach out at - www.damensch.com/men/outerwear/casual-trousers. ]]></description>
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<pubDate>Wed, 04 Jan 2023 15:33:30 +0530</pubDate>
<dc:creator>NewsVoir</dc:creator>
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<item>
<title>Unlock VIP Access to the &amp;quot;Once In A Year&amp;quot; ZODIAC Sale</title>
<link>https://www.dailyoutluk.com/unlock-vip-access-to-the-once-in-a-year-zodiac-sale</link>
<guid>https://www.dailyoutluk.com/unlock-vip-access-to-the-once-in-a-year-zodiac-sale</guid>
<description><![CDATA[ ZODIAC Clothing Company Ltd. (ZCCL*), India&#039;s finest clothing brand for men has built its reputation on quality &amp; design.


	 


	
		
			
				
		
	



	ZODIAC VIP Access for Annual Sale


	 


	The brand is known for going on mark down sale strictly &quot;Once In A Year&quot; and that too for a very limited period. In fact the ZODIAC Annual Sale is a much awaited event for the brand&#039;s discerning customers.


	 


	This year ZODIAC is providing its discerning customers with &quot;VIP Access&quot; to their annual sale. Every customer who registers on bit.ly/ZodiacVIPAccess will get access to the annual sale one day before the sale opens for everyone. Which means one can get an advantage over others to view the merchandise before it goes off the shelves. The sale will take place in phases across India over 100 company - managed stores.


	 


	The ZODIAC Store are home to 3 premium, menswear brands, each positioned to address a specific target consumer. ZODIAC, for the classic yet contemporary males corporate wardrobe; ZOD! Club Wear for the trendy, fashionable male; z3 Relaxed Luxury casual wear for those who do not need to dress formally.


	 


	After registering for VIP access, a message with an invitation and the sale date prior to opening to the crowds will be sent to the recipient.


	 


	About ZCCL*


	ZODIAC Clothing Company Limited (ZCCL) is a vertically integrated, trans-national that controls the entire clothing chain from design, manufacturing, distribution to retail sales. With a manufacturing base in India &amp; sales offices across India, UK, Germany and USA, ZCCL has almost 2500 people in its fold. The company operates a 5000 sq. ft. Italian inspired design studio at its Mumbai Corporate office which is a LEED Gold certified building. The brand is retailed across India at premium prices through over 100 company-managed stores, 1200 multi - brand retailers and www.zodiaconline.com ]]></description>
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<pubDate>Wed, 04 Jan 2023 15:33:28 +0530</pubDate>
<dc:creator>NewsVoir</dc:creator>
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<title>Couture Runway Week Season 5, Powered by IIFD, Showcases Budding Designers from India&amp;apos;s Various Leading Fashion Institutes</title>
<link>https://www.dailyoutluk.com/couture-runway-week-season-5-powered-by-iifd-showcases-budding-designers-from-indias-various-leading-fashion-institutes</link>
<guid>https://www.dailyoutluk.com/couture-runway-week-season-5-powered-by-iifd-showcases-budding-designers-from-indias-various-leading-fashion-institutes</guid>
<description><![CDATA[ Couture Runway Week is India&#039;s next biggest fashion trade event held, in its 5th season at Welcomhotel by ITC, Dwarka, New Delhi. The show was strongly supported by IIFD Chandigarh as powered by partners and backstage support.


	 


	
		
			
				
		
	



	5th Edition of Couture Runway Week 2022


	 


	Couture Runway Week (CRW) is India&#039;s finest fashion trade event which gives young designers a platform to showcase their collections on the global fashion stage. CRW showcased collections from over 9 Fashion &amp; Design Institutes from all over India.


	 


	The day 1 show opened by Neeshya Institute of Skill Development with the theme Blue Moon representing rhythm of time. The design partner of CRW Rebanta academy came all the way from Jabalpur to present a memorable collection. Yesterday is history. Tomorrow is mystery. Today is a gift. That is why it is called the present. They presented an exclusive collection on this theme. On day 2 by ICF - International College of Fashion, followed by, whereas various upcoming Institutes, Janki Devi Vocational Centre New Delhi. The event was additionally graced by the book release of Me and My Moonstone by Kavya Digani &amp; Kavita Kabira alongwith the Arts of Mandala by Tanvee Rathore &amp; Kavita Kabira and a special walk for healthy lifestyle by official Nutrionist Paridhi Singh. The painting exhibition by IP Arts Academy added to the creativity and grace of the event.


	 


	Indian Institute of Fashion &amp; Design powered the most exclusive Couture Runway Week held at Delhi and displayed some stunning collections by budding designers of IIFD. Since its inception in 2004, IIFD has never failed to prove its excellence in the design and fashion industry. This event by IIFD was another milestone in their success! It was the perfect opportunity for the designers to showcase their talent, boost their morale and steal the show! Essential Treasures and Pieces of Perfection were the collections presented by the designers at IIFD. The designs defined womans power and focused on the importance of luxury essentials. The model wardrobe-inspired designs by the students displayed the level of creativity these students hold. The outfits were a blend of love, adventure, emotion and luxury!


	 


	Quote by Vimi Vansil - Director, IIFD, &quot;Couture Runway Week was a very successful show and we would thank Ms. Aarti for giving the opportunity to our students to showcase at the event and experience the workings of a fashion event. We will continue to associate with CRW for the coming seasons too.&quot;


	 


	IWP Academy showcased the entire collection of its most versatile collection, featuring various designer collections, namely Violaceous Journo that depicts an important profession in this hue. Inspired by the profile of a journalist, preparing for the 2. CHECKERED BOARD: This theme is inspired by a checkered board, a board of checkered pattern on which checkers is played. Ebony depicted a dense black hardwood and, unlike most woods, it doesn&#039;t float; it sinks in water. These dresses were the perfect choice to be worn over cocktail, dinner parties. Followed by VOUGUISH SAPPHIRE: a precious gemstone typically blue or turquoise in color. This concept is inspired by this gemstone evening wear collection with slight accessories and made with luxurious and royal fabrics. Last but not the least, MYSTIC MADHUBANI: a pret collection of Indo- western garments depicting the artistic paintings which practiced in the Mithila region of India and Nepal. 


	 


	Satyam Fashion Institute, Noida (NCR) is one of the premier design institutes in India. Satyam fashion institute has been established only for girls with the vision of promoting and nurturing the student&#039;s creative minds.This Show by Satyam Fashion Institute has been organized with the support of the collection. The collection presented was a combined effort of Dr. Vandana Jaglan &amp; Dr. Neetu Malhotra, Satyam &amp; Team 


	 


	&quot;The primary power of any fashion week is the talent that the week showcases. CRW Season 5 is a gateway to business opportunity. If, as they say, you can make it happen in New Delhi, you can do it anywhere,&quot; In the words of Creative Director of CRW, Shivam Rajput.


	 


	Couture Runway Week is supported by Delhi Film Academy (DFA) as official Media Partners. Xene Jewelers, who gifted special Jewelry in the event and was an official Jewelry partner, Pressto as Wardrobe Maintenance Partner and. SG model Management and The Front Row as Talent partners. Design Partner being Rebanta academy, which had a perfect presence and Makeup Partner Lakme Academy. Special support by Tanu Bakshi Makeovers, Vandana SahayVerma &amp; Anjali panjiyara Makeovers. ]]></description>
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<pubDate>Sun, 18 Dec 2022 00:57:05 +0530</pubDate>
<dc:creator>NewsVoir</dc:creator>
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<title>5th Edition of Couture Runway Week 2022 Powered By IIFD Begins in New Delhi, Presenting Top Fashion Designers on the Runway</title>
<link>https://www.dailyoutluk.com/5th-edition-of-couture-runway-week-2022-powered-by-iifd-begins-in-new-delhi-presenting-top-fashion-designers-on-the-runway</link>
<guid>https://www.dailyoutluk.com/5th-edition-of-couture-runway-week-2022-powered-by-iifd-begins-in-new-delhi-presenting-top-fashion-designers-on-the-runway</guid>
<description><![CDATA[ Couture Runway Week is India&#039;s next biggest fashion trade event held, in its 5th season at Welcomhotel by ITC, Dwarka, New Delhi. CRW was supported by IIFD Chandigarh. It is powered by partners and backstage support.


	 


	
		
			
				
		
	



	


	 5th Edition of Couture Runway Week 2022


	


	 


	Couture Runway Week (CRW) is India&#039;s finest fashion trade event which gives young designers a platform to showcase their collections on the global fashion stage. CRW showcased collections from over 50 New Gen and Next Gen designers. 


	 


	&quot;Every big designer is small some day, and those who have started today will be huge someday. It gives us a lot of pleasure to bring up the young dynamic designers who showcase their talent at CRW platform every season. My team makes a genuine effort to generate some real business for these designers to exhibit their work to an audience of buyers etc. to support brands to build networks and expand business. The event was attended by bloggers, investors, buyers and fashion enthusiasts,&quot; said Aarti Tiwari, CRW Managing Director. 


	 


	Show attractions were Bollywood Actress Ishita dutta her newly Release film Drishyam 2 Walked as showstopper for The Front Row by Seema Kashyap and made the evening more glamorous. 


	 


	Couture Runway Week, invited designers from across India for two days of fashion shows. Varija Bajaj was the event&#039;s Grand finale designer who showcased her collection Office and you along with various upcoming designers. Designer Seema Kashyap, who showcased her cocktail collection, the stunning Ishita Dutta of Drishyam 2 fame, brought the curtains down for her brand, The Front Row. Also, designer Saunderya Malhotra Label, her colors of Rainbow represented the women of today. It was full of beautiful rainbow colors with many fitted silhouettes and plunging necklines. It comprised everything a woman of the times desires. Gandhian Fab by Amin Farista with showstopper Lawyer and Super Model Nisha yadav.


	


	 


	The event also featured a business-to-business marketplace which permitted featured designers to exhibit their work to an audience of buyers etc. to help brands to build networks and expand distribution. 


	 


	Designer Abira by Beena showcased a beautiful sari collection, ChicTog Designer Kirti presented a collection inspired by cultures and traditions worldwide and blended them with modern art.Fashion Club by Neha, VinishaRao Couture also showcased their styles.


	


	 


	Silai by Bharti Mittal with showopener Nisha Yadav and Showstopper Saumya bhandari of splitsvilla fame, Being Beautiful Look by Neharika Sharma, followed by Russian designer Tanya Dayal, Beautiful wedding collection by   Tehhzeeb Couture show opened and closed by top influencers, Vastram Design Studio, Sara Miraaz Khan, Alice 18, Salvaged who made amazing collection by used sarees, Tanisa, Tricha by Richa Sachdeva, Tanisa by Tanya Sharma, Vaatsaalyaa Charitable Trust for Education by Dr. Kapil Kishor, New Gen Designers ShahidAfridi, Ritu, Alisha, designer Gaurav Gupta, Saikat Sunny Couture, an emerging designer, KhushbooSahu, Karamusha Blessings by Monika Redhu, Mohd. Javed along with A. Matin Pasha, Sumaya, Kaunis Couture by Neha&amp;Hansi, IraniMitra, Shubhvastra by Vidya and komala, Lakshmi Chhanya from North East, SalilKapoor who showcased kid&#039;s collection, Vastra Chowk. The day 1 finale was done by designer Ravi Rajoria. 


	 


	&quot;The primary power of any fashion week is the talent that the week showcases. CRW Season 5 is a gateway to business opportunity. If, as they say, you can make it happen in New Delhi, you can do it anywhere,&quot; In the words of Creative Director CRW, Shivam Rajput.


	 


	Couture Runway Week is supported by Delhi Film Academy (DFA) as official Media Partners. Xene Jewelers, who gifted special Jewelry in the event and was an official Jewelry partner, Pressto as Wardrobe Maintenance Partner and. SG model Management and The Front Row as Talent partners. Design Partner being Rebanta academy that had a perfect presence and Makeup Partner Lakme Academy. Special support by Tanu Bakshi Makeovers, Vandana SahayVerma &amp; Anjali panjiyara Makeovers. ]]></description>
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<pubDate>Sun, 18 Dec 2022 00:57:03 +0530</pubDate>
<dc:creator>NewsVoir</dc:creator>
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<title>Genes is Here to Celebrate the Essence of Individuality at  Alliance Francaise Delhi</title>
<link>https://www.dailyoutluk.com/genes-is-here-to-celebrate-the-essence-of-individuality-at-alliance-francaise-delhi</link>
<guid>https://www.dailyoutluk.com/genes-is-here-to-celebrate-the-essence-of-individuality-at-alliance-francaise-delhi</guid>
<description><![CDATA[ The idea behind this fashion show is an investigation about &quot;Manness&quot;. The age of feminism has restructured and displaced the idea of Man, manliness and masculinity. Do we already observe the emergence of a post feminist neo - masculinity The stereotyping of macho or toxic or chauvinist has evolved into a new phase where biologically defined, socially constructed gender role of cis man has become much more independent. After the DNA testing has started proving the fatherhood, the primordial family structure and the ownership of feminine body to define the property right has become redundant. The marriage has no more needed to exist to ensure the acquisitive aspect of consumerist capitalism defined by bloodline. After decriminalisation of homosexuality in india, Indian men has been liberated from the shackles of mono sexuality or its performance of which there is no original. Does a Man exist anymore or the lexicographic elaboration is awaiting the obfuscation of the M - word.


	 


	
		
			
				
		
	



	Models in Paris Dot Delhi 


	 


	The circus of proto masculinity manifests itself mostly in sartorial wrapping. What would a neo masculine attire What would a post feminist gaze be. How we would like to see each other anything beyond naked Or is it possible that the era of clothes are over. The neo nudity would be the order of the day when the genital are not the primary target to be obliterated. Would we make clothes where men are not defined by genitalia but some other parameters. Will there be menswear or soon there will be they wear.


	 


	Do we need a cupboard or a dressing table or an interiority of the body or body can permeate both interiority and exteriority Will the horror and terror of enlightenment exist or it vanished into blue like a gypsy camp


	 


	Paris Dot Delhi celebrates the essence of individuality. Inspired from the works of artist Yayoi Kusama and Jean-Michel Basquiat, the clothes surpass menswear or womenswear restrictions because the aim is to bring an artistic vision to life. It comes down to forming an understanding that goes beyond the binary. And design offers a passage to that perspective. The process of delving into diverse inspirations and translating it through colours, texture and form is liberating to a point where gender ceases to dictate decisions. A perfect example would be developing Genes&#039; individualistic prints or fabric manipulations, where the objective is to carve out the inspiration in its finest. The same can be said about the conscious choice of colours and textiles that don&#039;t necessarily fit into traditional masculine or feminine tropes. Genes has always championed this approach and the brand&#039;s focus on individual expression and equality remains unwavered. 


	 


	Venue: Lexicon Art Gallery, Alliance Francaise Delhi. ]]></description>
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<pubDate>Fri, 25 Nov 2022 14:16:16 +0530</pubDate>
<dc:creator>NewsVoir</dc:creator>
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<title>Sparkle Away this Season, with Soch&amp;apos;s New Festive Collection</title>
<link>https://www.dailyoutluk.com/sparkle-away-this-season-with-sochs-new-festive-collection</link>
<guid>https://www.dailyoutluk.com/sparkle-away-this-season-with-sochs-new-festive-collection</guid>
<description><![CDATA[ Soch brings to you an all-new sparkling festive collection to make this season as glamorous as ever. The collection houses ensembles in beautiful and rich fabrics like silk, silk blend, art silk, ornate brocades, chanderi, and georgette which is perfect for this season. The new collection includes Salwar suits, Kurti suits, Sarees, and more. Diverse and versatile, the collection has a wide range of colors from lighter shades to darker hues such as Beige, deep wines, subtle blues, graceful greens, earthy browns, and vibrant pinks. It is enriched with intricate hand and machine embroideries, kalamkari, handcrafted crystal, and beadwork to uplift your look this festive season.
	 


	
		
			
				
		
	



	Soch festive collection 2022
	 


	The festive collection heralds the hope of auspicious days when we celebrate festivities with our loved ones. Soch has something for every occasion, big or small. Commenting on the launch of the festive collection Vinay Chatlani, CEO Soch said, &quot;With this seasons festive collection, we have incorporated the most earthy tints and starry hues, a wide range of fabrics along with stylish prints to cater to a wider audience. The collection has heritage textiles, unique craft, handwork, embellishments, and a huge colour palette to choose from which add a touch of glamour and aliveness to your festive look.&quot;


	
	Soch&#039;s new collection is a fine blend of modern and classic fashion ethos, royal baroque, and shimmering stardust. Make every celebration beautiful with the Festive Collection from Soch! Kurti suits priced at Rs. 1998, Suit sets at Rs. 3498, Kurtas from Rs. 998, sarees at Rs. 3998 and onwards. The festive collection is available at all Soch outlets and online at www.soch.com.


	
	Follow Soch on Instagram - @Sochstories, Facebook - @Soch, Linkedin - Soch Apparels Pvt. Ltd, Youtube - Soch Studio for regular updates. 


	 


	About Soch


	Soch launched its first exclusive outlet in February 2005, committed to fashionable range of ethnic wear for women at affordable prices. The company, based out of Bangalore, has 151 stores (across 60 cities ) at convenient locations in Ahmedabad, Bangalore, Bareilly, Bellary, Bhimavaram, Bhopal, Calicut, Cochin, Chennai, Chandigarh, Coimbatore, Cuttack, Delhi, Davangere, Dharwad, Gulbarga, Guntur, Gurgaon, Goa, Hubli, Hyderabad, Indore, Jamshedpur, Kanpur, Kannur, Kolhapur, Kolkata, Kurnool, Lucknow, Mangalore, Manipal, Mumbai, Mysore, Nellore, Patna, Pune, Pondicherry, Rajahmundry, Ranchi, Raipur, Shivamogga, Salem, Thane, Trivandrum, Tumkur, Trichy, Vadodara, Vijayawada and Vizag. Soch is one of the most loved ethnic brands in the country, designed for the modern Indian woman. The brand has redefined the traditional Indian outfit for women of all ages, who effortlessly balance work and home while still looking their best. The brand offers a wide range of stylish and elegant designer ethnic wear like Sarees, Salwar suits, Kurtis, Tunics, Kurti suits, readymade Blouses, Dress Materials and Bottoms.
	
	For more information, please visit www.soch.com/in. ]]></description>
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<pubDate>Tue, 01 Nov 2022 15:14:39 +0530</pubDate>
<dc:creator>NewsVoir</dc:creator>
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<title>Ahead of the festive season, Myntra adds Wrogn and Dressberry Teens to its portfolio, expanding offerings for the fashion&#45;forward teenagers</title>
<link>https://www.dailyoutluk.com/ahead-of-the-festive-season-myntra-adds-wrogn-and-dressberry-teens-to-its-portfolio-expanding-offerings-for-the-fashion-forward-teenagers</link>
<guid>https://www.dailyoutluk.com/ahead-of-the-festive-season-myntra-adds-wrogn-and-dressberry-teens-to-its-portfolio-expanding-offerings-for-the-fashion-forward-teenagers</guid>
<description><![CDATA[ Wrogn Teens: Wrogn Teens caters to 7 to 14 year olds teen boys on the platform. The selection on Myntra will be ramped up to 300+ styles in the t-shirts, shirts and jeans category, ahead of the festive season. ]]></description>
<enclosure url="https://www.sangritoday.com/uploads/images/2022/09/image_750x_6319cb2ad3aa2.jpg" length="49398" type="image/jpeg"/>
<pubDate>Thu, 08 Sep 2022 20:05:47 +0530</pubDate>
<dc:creator>NewsVoir</dc:creator>
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<title>U.S. Polo Assn. Launches All&#45;new #PlayTogether Campaign Starring Arjun Rampal Twinning with his Family</title>
<link>https://www.dailyoutluk.com/us-polo-assn-launches-all-new-playtogether-campaign-starring-arjun-rampal-twinning-with-his-family</link>
<guid>https://www.dailyoutluk.com/us-polo-assn-launches-all-new-playtogether-campaign-starring-arjun-rampal-twinning-with-his-family</guid>
<description><![CDATA[ The campaign is for the latest AW 2022 collection.
	
	
		
			This season, the brand campaign #PlayTogether will focus on family twinning and celebrating #USPAFamTime.
	



	 


	Celebrating &#039;family&#039;, a sentiment that has taken on a new meaning in today&#039;s time. U.S. Polo Assn. (USPA) - a sports-inspired casual-wear brand, has launched the all-new #PlayTogether campaign for its latest Autumn Winter collection. Brand ambassador and style icon Arjun Rampal, along with his better half Gabriella Demetriades and their adorable 3-year-old Son Arik Rampal will bring to life this campaign that builds on the ongoing theme of #USPATwinning.
	 


	
		
			
				
		
	



	Arjun Rampal enjoying #USPAFamTime with son Arik and partner Gabriella
	 


	This season, the brand will focus not only on father-son bonding but will holistically celebrate the special moments and warmth that the entire family shares. The latest ad film showcases Arjun and his family twinning in the new Autumn Winter range by USPA and highlights the feeling of warmth, playfulness, and love between them.


	 


	The new collection is available in menswear and kids-wear and is perfect for picking out twinning outfits for the family to enjoy #USPAFamTime. The USPA range of clothes follows a sport-inspired, classic yet casual American style that encourages people to live authentically and confidently. The brand&#039;s latest Autumn Winter collection is a mix of distinctive designs that include the Flag series which is inspired by the vibrant flags of countries like Brazil, Spain, France, Germany, and the U.K. as well as some heritage classics that feature the USPA crest with a hint of brass and gold, co-ord sets, corduroy trousers and more.


	 


	&quot;Being associated with an iconic brand like U.S. Polo Assn. has been a very special experience for me and I am looking forward to exciting times ahead. My association with the brand over the last year has been phenomenal and I cant wait to share what we have in store for this new season with everyone. The experience of bringing my entire family together for this campaign was fantastic and I am sure all other families will thoroughly enjoy their shopping experience at USPA stores as well. The new campaign focuses on &#039;Family Twinning&#039;, a concept that is very close to my heart. In fact, that&#039;s what instantly drew me to the brand and helped me connect with the campaign personally as well,&quot; said U.S. Polo Assn. Brand Ambassador Arjun Rampal.


	 


	This campaign is conceptualized by WYP &amp; shot by ace photographer Taras Taraporvala. The campaign comes to life with actor Arjun Rampal through talent firm Exceed Entertainment. USPA has a 360-degree media focus for this campaign that will include digital and conventional mediums. The campaign went live on September 3, 2022, across major airports, leading malls, and key regions like Punjab, Gujarat, Andhra Pradesh &amp; Telangana. The campaign also went viral across social media on the same day through its official brand handles.


	 


	&quot;Through our new campaign with Arjun and his family, we are focusing on expanding the brand reach to the offline and online customer base. Taking our campaign to the next level from last season, &#039;Play Together&#039; that captures the emotional &amp; playful bond a family shares by twinning their look. Arjun&#039;s association with the brand draws an instant parallel to his real-life persona. People loved his association with us as our brand ambassador last year and this time, bringing his entire family together has added a unique touch of authenticity to the entire thought of #USPAFamTime which captures all the emotions of a family. He spells sophistication without a whiff of arrogance, very much what our brand represents too,&quot; said Amitabh Suri, CEO, U.S. Polo Assn. India.


	 


	The collections are available at 400+ exclusive brand stores, 1400+ shop in shops across 150+ locations in the country as well as major e-commerce platforms such as Myntra, Flipkart, Ajio, Amazon, Nykaa Fashion, and Tata Cliq.


	 


	The entire collection is also available on the official website www.uspoloassn.nnnow.com.


	 


	About U.S. Polo Assn.


	Officially born in 1981 yet steeped in the rich 130-year history of the United States Polo Association (USPA), U.S. Polo Assn. is the official global retail brand of the USPA. With a multi-billion-dollar global footprint and worldwide distribution through some 1,100 U.S. Polo Assn. retail stores, department stores, sporting goods channels, independent retailers and e-commerce, U.S. Polo Assn. offers apparel for the whole family as well as accessories, footwear, travel, and home goods in 190 countries worldwide.


	 


	The brand captures the authenticity of polo, while reflecting its rich history and staying true to its roots in Classic American Style, updated to complement today&#039;s on-the-go lifestyle. Recently, the brand signed a first ever, l ]]></description>
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<pubDate>Wed, 07 Sep 2022 18:06:33 +0530</pubDate>
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<item>
<title>Saaki Takes a Step Towards Responsible Fashion with Relove</title>
<link>https://www.dailyoutluk.com/saaki-takes-a-step-towards-responsible-fashion-with-relove</link>
<guid>https://www.dailyoutluk.com/saaki-takes-a-step-towards-responsible-fashion-with-relove</guid>
<description><![CDATA[ Saaki, the leading homegrown D2C Fashion brand by Sushruthi Krishna and Samantha Ruth Prabhu joins hands with Relove (a fashion recycling technology platform) to launch the Relove Saaki initiative to establish their commitment towards &#039;Responsible Fashion&#039;.
	 


	
		
			
				
		
	



	Sushruthi Krishna, Founder of Saaki and Samantha Ruth Prabhu, Co-founder of Saaki
	 


	This initiative will help the consumers to make thoughtful fashion decisions that allows them to buy and sell their pre-loved Saaki garments thereby extending the life cycle of a product.
	 


	As per statistics, the fashion industry contributes to 10% of the world&#039;s carbon emissions and approximately 9 billion clothes are left idle in the closets. Each garment resold can save 6 times its weight in CO2, thus, limiting the environmental impact of fashion. 
	 


	Excited about the new initiative, Sushruthi Krishna, the Founder of Saaki, said, &quot;At Saaki, we always look for ways to give back. We started with using sustainable packaging materials for our orders. With Relove Saaki, we are taking another step towards being a responsible fashion brand. This initiative is an ideal example of how brands can continue to grow while having a limited impact on the environment through rethinking business practices and shifting focus on innovation. We are positive that our consumers will find this addition valuable.&quot;
	 


	Popular South Actor and Co-founder of Saaki, Samantha Ruth Prabhu, said, &quot;I have inculcated many sustainable practices in my life and we wanted to translate that in a meaningful way to our customers at Saaki. With Relove Saaki, we are encouraging a responsible way of shopping that will help build sustainable habits among our consumers.&quot;
	 


	Positive about the association with Saaki, Prateek Gupta, the Founder of Relove, said, &quot;Technology has the power to change the way we have structured business models in the past. The possibilities have been extended by building circular technologies that are user-friendly and we hope to change the way the world works.&quot;
	
	Saaki consumers can sell and buy products online by following a few simple steps.  


	How to Sell:
	1. Login to Saaki account and view the wardrobe.
	2. Pick the item one wants to sell from their purchase history.
	3. List the item by just entering a few details.
	4. Once sold, Saaki will send a shipping label and package, to ship the product to its new lover.
	
	How to Buy:
	1. Click the Relove category page on www.saaki.co
	2. Select the product one wants to Relove. View images and the note from the seller.
	3. Add to cart and checkout. The dress will be shipped to the buyer from the seller.


	 


	About Saaki


	Launched in 2020, Saaki is a D2C ethnic fashion brand from the house of &#039;Merch Brands. Inspired by the Indian aesthetic with a refined modern touch, Saaki is a brand co-created with South Indian actor Samantha Ruth Prabhu &amp; Former Miss India winner Sushruthi Krishna.
	 


	Saaki has scaled to a revenue of 2-digit crores annually, in less than 2 years of launching, with 70% of revenue coming in organically through its much loved community. The brand is now shipping to over 15+ countries internationally. Saaki is growing very rapidly with new categories launches and new distribution channels.
	 


	Saaki merchandise has an Indian essence with a contemporary global appeal.
	 


	For more information, please visit www.saaki.co. ]]></description>
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<pubDate>Fri, 26 Aug 2022 13:22:54 +0530</pubDate>
<dc:creator>NewsVoir</dc:creator>
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<item>
<title>One in Two Women Cite Yoga to be their Panacea to Beat the Blues &#45; A Survey by Enamor</title>
<link>https://www.dailyoutluk.com/one-in-two-women-cite-yoga-to-be-their-panacea-to-beat-the-blues-a-survey-by-enamor</link>
<guid>https://www.dailyoutluk.com/one-in-two-women-cite-yoga-to-be-their-panacea-to-beat-the-blues-a-survey-by-enamor</guid>
<description><![CDATA[ Key findings


	
		
			Spending time with friends and family and doing Yoga emerge as the top activities that women say have helped them stay physically and mentally fit during COVID-19
	
	
		
			87% of women exercise
	
	
		
			72% like to practice yoga
	
	
		
			A majority of women prefer DIY, by relying on free online resources
	
	
		
			Women confirm that the benefits they receive from Yoga go beyond the mat
	



	 


	A survey by Enamor, the premium lingerie and athleisure wear brand of Modenik Lifestyle, finds that one in every two women cite doing Yoga as their panacea for beating the blues. A majority of the women surveyed confirm that the benefits received from doing Yoga of improved strength, flexibility, better mood and more energy, go well beyond the mat, that makes it such a popular choice of exercise with them.


	 


	
		
			
				
		
	



	Ensemble from Enamor&#039;s Spring Summer &#039;22 collection


	 


	Enamor&#039;s survey seeks to deeply understand its customers and to deliver on their evolving needs. Enamor recently launched its soulful Spring Summer 2022 Athleisure collection, which is designed around the theme of Dhyana and Surya, and evokes a sense of wellness. The entire collection has been made using fabrics that are breathable, 4-way stretch, quick dry, sweat wicking with anti-odour properties to make women feel secure and comfortable.


	 


	A majority of women who participated in the survey - 87% say that exercising is a part of their routine. Of these, nearly 66% of women exercise more than 3 times a week and 72% women prefer to do Yoga. 


	 


	Home based DIY (Do It Yourself) yoga workouts are on the rise. With instructional video resources for Yoga easily available across online platforms, it can be practiced anywhere and anytime. 45% of women prefer DIY yoga which gives them the flexibility to incorporate it into their routine at their own convenience. Compared to this 17% women say that they attend in person sessions while 14% have enrolled in an online class with a Yoga professional.


	 


	The phrase, &#039;Dress for success&#039; clearly applies to the world of fitness. 79% of all women surveyed say that the right outfit for Yoga enhances their performance and improves their experience with the activity. There&#039;s science to back this up. One study in the Journal of Experimental Social Psychology suggests that clothing influences behavior and attitudes because it carries a symbolic meaning. So, what you wear subconsciously changes how you act.


	 


	&quot;As a brand, we keep up with the lifestyle and fashion trends, understanding the evolving needs of the modern Indian woman. An active lifestyle is clearly one that women wish to follow, and this comes out in our survey too. There is a growing desire to invest in new age products with sustainable, durable, and high-quality materials that are both functional and stylish. Our new athleisure collection is a response to this. With innovative designs, it delivers on both comfort and style that allows women to easily transition for an active lifestyle, both on and off the mat,&quot; said Sandra Daniels, Vice President Marketing at Enamor.


	 


	Enamor undertook this survey online with women, a majority of whom 77% are in the 25 - 45 years age bracket.


	 


	About Enamor


	Created in 2001 as a joint venture with Barbara of Paris - a 70-year-old French heritage lingerie brand, Enamor was the first to bring premium fashion lingerie to the Indian consumer. It enjoys leadership status across leading National Chain stores and top Multi-brand outlets. It has a national footprint of 5000+ Retail stores and 45 Exclusive Brand outlets. It offers a premium portfolio that ranges from bras, panties, shapewear, loungewear and Athleisure to a discerning emerging modern Indian woman. Enamor, a brand owned by Modenik Lifestyle, is loved by customers for its design and quality. The only innerwear brand to have won the Superbrands award for brand excellence three times in a row, a powerful endorsement by its customers.


	 


	For more information, please visit www.enamor.co.in.


	 


	About Modenik


	Modenik Lifestyle Pvt. Ltd. is the post-merger entity of Advent Internationals (a global private equity firm) portfolio companies Dixcy Textiles Pvt. Ltd. and Gokaldas Intimatewear Pvt. Ltd., the parent company of brand Enamor. The company is headquartered out of Bengaluru. Modenik has a strong portfolio of 5 -brands, including Dixcy Scott Originals, Dixcy Scott Maximus, Josh by Dixcy Scott, Slimz and Enamor. ]]></description>
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<pubDate>Fri, 24 Jun 2022 11:02:13 +0530</pubDate>
<dc:creator>NewsVoir</dc:creator>
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<item>
<title>Adorn and Celebrate the Country&amp;apos;s Rich Weaves at Taneira&amp;apos;s Season Sale</title>
<link>https://www.dailyoutluk.com/adorn-and-celebrate-the-countrys-rich-weaves-at-taneiras-season-sale</link>
<guid>https://www.dailyoutluk.com/adorn-and-celebrate-the-countrys-rich-weaves-at-taneiras-season-sale</guid>
<description><![CDATA[ Taneira, the women&#039;s ethnic wear brand from Titan, brings India under one roof and invites the customers to join in the celebration of diverse textiles and workmanship with the brand&#039;s season sale commencing 17th June onwards.


	 


	
		
			
				
		
	



	Taneira presents a rich melange of the finest handcrafted weaves from across the country


	 


	To cater to the rooted yet progressive women with exclusive designs and authentic handcrafts, Taneira is running attractive offers up to 30% on select merchandise across various categories of ethnic-wear ensembles. The brand is also hosting a preview for Titan Encircle members with an additional 5% discount as a special treat to splurge on the finest and unique handcrafted ethnic-wear from across the country.


	 


	Taneira houses an extensive range of handcrafted collections across sarees, blouses, ready-to-wear kurtas, kurta sets, dupattas and stoles carefully made with the natural, pure and authentic weaves from over 100+ weaving clusters across the country. Customers can visit the nearest Taneira store to explore these beautifully handcrafted ensembles and avail amazing offers or simply browse online at www.taneira.com.


	 


	About Taneira


	Taneira, the women&#039;s ethnic wear brand from Titan, the Tata Group company, offers unique pieces across sarees, dress materials and Ready-to-wear kurta sets made only from pure &amp; natural fabrics from over 100+ weaving clusters of India, celebrating the diverse textiles and craftsmanship: the best of India under one roof. Taneira aims to provide the rooted yet progressive Indian women with exclusive design, diverse workmanship and authenticity of handcraft. We design &amp; curate exclusive products to cater to all occasions that a woman would want to adorn herself for - festivals, weddings and special occasions. The brand has created a unique and relaxed browsing experience along with an expert stylist assistance provided to the customers across all the stores that house Ready-to-wear blouses and bespoke pieces to complete the perfect ensemble.


	 


	Launched in 2017, Taneira is now 22 stores strong across Delhi, Noida, Hyderabad, Bangalore, Mumbai, Pune, Chennai, Jamshedpur, Vadodara and Lucknow. Taneira is also available online with global delivery at www.taneira.com. ]]></description>
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<pubDate>Mon, 20 Jun 2022 19:43:34 +0530</pubDate>
<dc:creator>NewsVoir</dc:creator>
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<item>
<title>GLAM SALE&#45;A&#45;THON on Glamly.com, the Official Online Store of MADAME: Exciting Discounts, Easy Exchange, and more</title>
<link>https://www.dailyoutluk.com/glam-sale-a-thon-on-glamlycom-the-official-online-store-of-madame-exciting-discounts-easy-exchange-and-more</link>
<guid>https://www.dailyoutluk.com/glam-sale-a-thon-on-glamlycom-the-official-online-store-of-madame-exciting-discounts-easy-exchange-and-more</guid>
<description><![CDATA[ MADAME, a well-known western wear fashion brand loved by millions, has announced its special sale, the GLAM SALE-A-THON, starting from June 1. The sale will be live on the brand&#039;s official e-commerce website, glamly.com and will end on June 13. Summer is one of the most awaited seasons for fashionistas. More so, is the summer sale, especially that of a high-end popular brand.


	 


	
		
			
				
		
	



	Sale-A-Thon


	 


	As part of the sale, MADAME is giving discounts of up to 75% exclusively online. Apart from that, a special 10% discount will be given to the first-time buyers. Shoppers can find products in categories like tops, dresses, denim, cottonwear, track bottoms, etc., all offered at discounts.


	 


	Bunched together with all the other offers, MADAME is also giving 10% discount on pre-paid orders and free shipping on minimum order value of Rs. 1000. The brand is known for its premium quality, style, and appropriate fit. However, if the buyers wish to return or exchange their products, they will get a seamless customer experience in that as well. Shoppers can directly visit the website and shop from the wide array of collection to avail discounts on the most hot-selling styles.


	 


	
		
			
				
		
	



	Sumedha Jain, Head of Marketing Communications and e-commerce


	 


	&quot;We are really excited about the GLAM SALE-A-THON because it&#039;ll provide us the opportunity to reach more first-time buyers through our e-commerce platform, glamly.com. Our Spring Summer Collection has been receiving an exceptional response from the buyers, and I am sure the sale will bring in more customers. Apart from this, sale is our way to reach those who might not be able to shop at otherwise existing prices. We are optimistic of achieving 5X sales through the sale,&quot; said Sumedha Jain, Head of Marketing Communications and e-commerce.


	 


	MADAME is a leading fashion brand when it comes to western wear for women. It enjoys a long legacy and trust of the customers. The company was established in 1993 to cater to the fashion needs of progressive and modern Indian women from all age groups, and is known for its fashionable merchandise in all categories including casualwear, occasional wear, partywear and workwear. The brand had recently launched its summer campaign in association with the Bollywood actress Tara Sutaria. The campaign film was rolled out featuring the actress and the styles from MADAME&#039;s latest collections this year. The styles have been themed around nature&#039;s elegance and the bright sun-kissed days, as reflected in the floral-pastel Spring/Summer and the warm-hued Autumn/Winter collection.


	 


	MADAME has a large consumer base and offers its clients high-quality, competitively priced clothes. It opened its first store in 2002 and today has over 150 locations and 700+ retail touchpoints across the country. The brands merchandise is sold in-store, online on glamly.com, as well as on popular e-commerce websites like Myntra, Amazon, and others. With a good response especially from tier 2 and 3 cities, the brand is expanding its reach across all channels. The online portal was also launched seeing the rising trend of online shopping among buyers worldwide.


	 


	The GLAM SALE-A-THON would be a big attraction for all old and new customers who would be able to shop online and avail heart-winning discounts sitewide on glamly.com and make the most out of the big summer sale. ]]></description>
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<pubDate>Tue, 31 May 2022 18:04:10 +0530</pubDate>
<dc:creator>NewsVoir</dc:creator>
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<title>Fabindia Presents New Summer Wedding Festivities Collection: SHAADI. SHAGUN. SHOPPING</title>
<link>https://www.dailyoutluk.com/fabindia-presents-new-summer-wedding-festivities-collection-shaadi-shagun-shopping</link>
<guid>https://www.dailyoutluk.com/fabindia-presents-new-summer-wedding-festivities-collection-shaadi-shagun-shopping</guid>
<description><![CDATA[ Make your big day and special moments leading to that, Unforgettably Fab!
	 


	From seasonal florals to haldiwalla yellows, from henna patterns to sangeetwalla greens, from cocktail reception styles to pastel delights; this summer we have got it all for you. Whether it&#039;s your simply sustainable wedding picks or your bridal party&#039;s matching ensembles, bridegroom&#039;s bespoke kurtas to fab kids cute pairings, in an effort to celebrate diverse cultures, changing preferences of millennial brides-to-be, grooms and families, Fabindia has curated the SHAADI, SHAGUN, SHOPPING edit just for you.
	 


	
		
			
				
		
	



	New Summer Wedding Festivities Collection by Fabindia
	 


	Current wedding trends are evolving and this season is no different. From hosting small intimate weddings to fun traditional and non-traditional wedding parties as well as the honeymoon, this season is all about celebrating joy and togetherness. Inspired by the seasonality and festivities, this edit comprising of craft-led hand embroideries, gorgeous juxtaposition of evergreens and berry pinks, fun-filled array of sun-kissed yellows and rusts to soothing summer soiree pastels, we are ready to celebrate these special moments with you.
	 


	Dipali Patwa, Group Head of Brand and Community at Fabindia Group of Companies, says, &quot;When deciding on the overall theme of your summer wedding there&#039;s less emphasis on heavy traditions and perfection. Instead, summer weddings are all about exploring a laid back vibe that&#039;s still a little bit glam and sophisticated in all the right places. No matter how you choose to celebrate, think casual luxury and you are right on trend to celebrate your fab day.&quot;
	 


	Shop the new collection at the store and on the website. ]]></description>
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<pubDate>Mon, 30 May 2022 09:43:37 +0530</pubDate>
<dc:creator>NewsVoir</dc:creator>
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<item>
<title>Enamor Launches its Spring Summer Collection 2022</title>
<link>https://www.dailyoutluk.com/enamor-launches-its-spring-summer-collection-2022</link>
<guid>https://www.dailyoutluk.com/enamor-launches-its-spring-summer-collection-2022</guid>
<description><![CDATA[ Enamor, a premium lingerie brand owned by Modenik Lifestyle, has launched its latest Spring Summer 2022 Athleisure &amp; Essentials Collection. Designed around the theme of Dhyana and Surya, the Spring Summer collection is crafted to promote wellness and is all about finding balance and feeling rejuvenated. Along with being stylish, the entire range focuses on comfort, provides great flexibility with easy transition for an active life on and off the mat.
	 


	
		
			
				
		
	



	Athleisure from Enamor&#039;s Spring Summer collection 2022


	 


	Reflecting the theme of &#039;Soulful&#039;, the collection includes a wide variety of activewear and loungewear which is available in different styles and inspired from the trending pastels colours for this season. As an innovation for athleisure wear the entire collection has been made dry fit. Being the perfect fit for summers, the fabric used is breathable, quick dry, anti-microbial, sweat wicking with anti-odour properties and offers 4-way stretch to make women feel comfortable and fabulous.


	 


	Keeping an active lifestyle in mind, the collection is designed to encourage women to live a more productive and positive life. The entire collection is made by combining style with innovation and inclusivity; it is accessible, smart and transitional. The collection lends itself to versatility and transition, its use is not restricted to gym or for workouts but can be easily worn to run errands, meditate, meet friends and for casual dinners


	 


	While talking about the new collection, Sandra Daniels, Vice President Marketing at Modenik Lifestyle said, &quot;We are very excited at the launch of our new collection. This particular category has been one of the fastest growing categories for Enamor and holds huge potential given the massive shift in women&#039;s sense of style since the outbreak of pandemic. Women are now more inclined towards comfortable clothing that typically includes athleisure wear and lounge wear which allows them to transition from one activity to another with ease, without having to undergo change of clothes multiple times a day.&quot;


	 


	&quot;Enamors vision is to create better basic apparel with a purpose to inspire the idea of wellness in a women&#039;s life journey, by making it a little more comfortable and simpler for her to achieve her personal goals. We want every woman to feel empowered with our smart clothing concept so that she can go through all her activities for the day confidently, feeling fabulous,&quot; she added.


	 


	About Enamor


	Created in 2001 as a joint venture with Barbara of Paris - a 70-year-old French heritage lingerie brand, Enamor was the first to bring premium fashion lingerie to the Indian consumer. It enjoys a leadership status across leading National Chain stores and top Multi brand outlets. It has a national footprint of 5000+ Retail stores and 27 Exclusive Brand outlets. It offers a premium portfolio that ranges from bras, panties, shapewear, loungewear and Athleisure to a discerning emerging modern Indian woman.


	 


	Enamor, a brand owned by Modenik Lifestyle, is loved by customers for its design and quality. The only innerwear brand to have won the Superbrands award for brand excellence three times in a row, a powerful endorsement by its customers.


	 


	For more information, please visit: www.enamor.co.in.


	 


	About Modenik


	Modenik Lifestyle Pvt. Ltd. is the post-merger entity of Advent Internationals (a global private equity firm) portfolio companies Dixcy Textiles Pvt. Ltd. and Gokaldas Intimatewear Pvt. Ltd., the parent company of brand Enamor. The company is headquartered out of Bengaluru. Modenik has a strong portfolio of 5 - brands, including Dixcy Scott Originals, Dixcy Scott Maximus, Josh by Dixcy Scott, Slimz and Enamor. ]]></description>
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<pubDate>Mon, 23 May 2022 23:26:41 +0530</pubDate>
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<title>Leading Women&amp;apos;s Fashion Brand &amp;apos;W&amp;apos; Unveils its New Avatar; Launches its Largest Experiential Store in Bengaluru</title>
<link>https://www.dailyoutluk.com/leading-womens-fashion-brand-w-unveils-its-new-avatar-launches-its-largest-experiential-store-in-bengaluru</link>
<guid>https://www.dailyoutluk.com/leading-womens-fashion-brand-w-unveils-its-new-avatar-launches-its-largest-experiential-store-in-bengaluru</guid>
<description><![CDATA[ India&#039;s leading women&#039;s fashion brand - W, opened its largest experiential store in the heart of Bengaluru, Indira Nagar. Spread across two floors, the digitally enhanced store offers a bouquet of experiences and reaffirms the brand&#039;s promise of offering the complete Head-to-toe fashion solution to the contemporary Indian women. It houses the complete range of W products across multiple categories like apparel, footwear, cosmetics and jewellery; with each product carefully curated with fashion, fit and quality at the core.


	 


	
		
			
				
		
	



	Leading women&#039;s fashion brand &#039;W&#039; unveils its new avatar; launches its largest experiential store in Indira Nagar, Bengaluru


	 


	The new retail identity of the brand is unconventional and chic with a sublime blend of modernity and Indian vibes. It presents diverse offerings with a story-telling approach, giving the consumer an option to mix-&amp;-match different products and experience their perfect Head-to-toe look.


	 


	Talking about the newly opened concept store, Anant Daga, Managing Director, TCNS Clothing Co. Ltd. said, &quot;Our new store is a glimpse into the future of what the brand is going to bring to its consumers. At W, we&#039;ve always believed in staying ahead of the fashion curve. Our consumer has evolved with time, and so has the brand. In the last couple of years, W has moved from an apparel only brand to a lifestyle brand that offers complete wardrobe solution to its consumers, and our new store is a true representation of that. Housing our diverse range of collections and new product categories, this store has brought life to all the new initiatives that we&#039;ve incubated over the last couple of years for our ever-evolving consumer.&quot;


	 


	In addition to offering multiple product categories, the store also offers new collections from Folksong - an exclusive collection which offers Authentic, Soulful and Handcrafted products, Wishful - a premium occasion wear with elegant ethnic designs and western wear which presents Indian design inspiration in classy western silhouettes. Moreover, being an inclusive fashion brand, W has also added Plus sizes, an extension to their existing size chart - 20 and 22; ensuring the newly launched styles are available across size range for its consumers.


	 


	About W 


	W by TCNS Clothing Co. Ltd. is a mirror for the new age Indian woman who are rooted at home and taking on the world with panache, playing myriad of roles with elan and taking on the challenges in her stride. With a unique design sensibility, the Indian Salwar-Kameez was transformed into its chic &amp; urban yet comfortable form. It is a brand that provides contemporary Indian wear for the working woman and homemaker and believes in delivering design functionality with mix n match combinations.


	 


	Please visit wforwoman.com for more information.


	 


	About TCNS


	TCNS is India&#039;s leading women&#039;s branded Apparel Company. The company designs, manufactures, markets and retails a wide portfolio of women&#039;s branded apparel across multiple brands. Its product portfolio includes top-wear, bottom-wear, drapes, combination sets and accessories that cater to a wide variety of the wardrobe requirements of the Indian woman, including everyday wear, casual wear, work-wear and occasion wear. It sells its products across India and through multiple distribution channels. As of March 31st, 2022, it sold its products through 600+ exclusive brand outlets, 2000+ large format store outlets and 1000+ multi-brand outlets. It also sells its products through exclusive brand outlets in Nepal, Mauritius and Sri Lanka. In addition, it sells its products through its website and online retailers. ]]></description>
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<pubDate>Fri, 20 May 2022 09:55:18 +0530</pubDate>
<dc:creator>NewsVoir</dc:creator>
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<title>DaMENSCH Issues Public Interest Announcement &#45; &amp;apos;Wear Pants&amp;apos; to Men Who Love Boxers</title>
<link>https://www.dailyoutluk.com/damensch-issues-public-interest-announcement-wear-pants-to-men-who-love-boxers</link>
<guid>https://www.dailyoutluk.com/damensch-issues-public-interest-announcement-wear-pants-to-men-who-love-boxers</guid>
<description><![CDATA[ Some occasions call for men to Wear Pants. For all others, there&#039;s ultra-light Breeeze Boxers by DaMENSCH. Premium menswear brand DaMENSCH throws light on the trend of soft, ultra-light boxers becoming the new normal outfit in its new quirky, post-pandemic campaign.


	 


	
		
			
				
		
	



	Ultra-light Breeze Boxers by DaMENSCH


	 


	Through a series of short videos, DaMENSCH issues a public interest announcement to men reminding them to wear pants as they turn up in the brands ultra-light Breeze Boxers for a date, at cricket matches and even for investor meetings.


	 


	The communication follows the insight that through the pandemic men got a bit too comfortable in their ultra-light Breeeze Boxers. The boxers could get too close to comfort for men who are out and about, on dates, or business meetings or travel model.


	 


	Travel mode: www.instagram.com/tv/CdaNb6mufsl/igshid=YmMyMTA2M2Y


	Date night: www.instagram.com/tv/CdVtDQqsU5I/igshid=YmMyMTA2M2Y


	Cricket match: www.instagram.com/tv/CdPwwf9O8Kj/igshid=YmMyMTA2M2Y


	 


	Commenting on the new campaign, Deepti Karthik, Senior Vice President, DaMENSCH said, &quot;As the fastest growing D2C brand in apparel segment, DaMENSCH has benefited from the pandemic creating ripples in menswear where now comfortwear is setting trends. Our Breeze boxers are ultralight with quirky designs and we often have consumers tell us that these are the most comfortable boxers they have ever worn which was the key insight for this campaign.&quot;


	 


	Website - www.damensch.com. ]]></description>
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<pubDate>Fri, 20 May 2022 09:55:16 +0530</pubDate>
<dc:creator>NewsVoir</dc:creator>
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<item>
<title>Snapdeal Onboards New Brands as &amp;quot;Work from Anywhere&amp;quot; Blurs Fashion Boundaries</title>
<link>https://www.dailyoutluk.com/snapdeal-onboards-new-brands-as-work-from-anywhere-blurs-fashion-boundaries</link>
<guid>https://www.dailyoutluk.com/snapdeal-onboards-new-brands-as-work-from-anywhere-blurs-fashion-boundaries</guid>
<description><![CDATA[ Two years of pandemic has blurred not only the lines between home and work but also led to new fashion trends that serve the needs of a workforce in an increasingly flexible work environment.


	 


	
		
			
				
		
	



	Snapdeal Onboards New Brands as &quot;Work from Anywhere&quot; Blurs Fashion Boundaries


	 


	Over the last two years, corporate India has toggled between work from home (WFH) and work from office (WFO) as a constantly evolving pandemic redefined work planning. While many corporates have rolled out hybrid working arrangements, many in the workforce have discovered the joys and comfort of working from anywhere.


	 


	A direct impact of all this is the blurring of the fashion boundaries between home and office. In the early stages of the pandemic in 2020, users largely bought garments for home use. In 2021, &quot;Zoom fashion&quot; became a clear trend, as users replenished their wardrobe with mostly waist-up garments such as T-Shirts, shirts and tops to meet the extended work-from-home clothing needs. Casual wear including tracks, shorts, dresses and athleisure also saw a rise in demand.


	 


	As many members of the workforce make a partial return to office, they are incorporating elements of home comfort dressing into their office wear. This has translated to growing demand for relaxed fits like oversized shirts, linen tops, collared t-shirts, Chino pants, elasticated jeans, jeggings, long dresses, A-line skirts etc. In footwear, loafers, sneakers and low-heeled shoes are growing in popularity.


	 


	The vibe for office wear is smart and relaxed, with users opting for accessories like casual coats to adapt their informal fashion for both office and for socialising. At more informal work settings, Gen-Z favorites like statement t-shirts, shorts, athleisure gear are now a common part of office wear.


	 


	Given these trends, Snapdeal has signed up with Arvind Fashions to add brands such as Excalibur, Ruggers, Austin Wood and Colt to its mens smart casuals collection, which includes Polo T-Shirts, Round Collared Shirts, and Chinos in summer-friendly fabrics and colours. Additionally, Sugr, Anahi, and Karigari, are also now available on Snapdeal, expanding the range of options for women. It has also partnered with Bewakoof known for its range of message tees, oversized t-shirts that are popular among GenZ and Millennials customers.


	 


	Brands like ALCIS, Duke, Veirdo, Campus Sutra, Uzarus &amp; Chkokko are also popular with buyers for their Sports &amp; Athleisure look Tees, Trackpants, Tanks, Shorts etc with their superior fabric qualities for stretch comfort &amp; movement.


	 


	Commenting on the trend, Saurabh Bansal, Chief Merchandising Officer, &quot;We are seeing users engage more with the brands that offer relaxed fits, clean &amp; simple cuts and comfort fabrics like cotton and linen. A new range of post-pandemic business fashion has emerged that is smart, comfortable and adaptive.&quot; ]]></description>
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<pubDate>Wed, 04 May 2022 22:40:52 +0530</pubDate>
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<title>R for Rabbit, A Baby Products Brand Eyes Expansion in Middle&#45;East</title>
<link>https://www.dailyoutluk.com/r-for-rabbit-a-baby-products-brand-eyes-expansion-in-middle-east</link>
<guid>https://www.dailyoutluk.com/r-for-rabbit-a-baby-products-brand-eyes-expansion-in-middle-east</guid>
<description><![CDATA[ D2C baby product brand, R for Rabbit, is expanding its business to the middle-east, forming a Distribution agreement with global fashion and lifestyle brand conglomerate Apparel Group. The company will be seeking a 10% growth in the revenue from this expansion.
	 


	Middle-east is one of the biggest markets and is considered the most happening market, possessing multiple opportunities for a brand to strengthen its global presence. The major factors driving the expansion in Middle East Asia (MEA) are the rise in government investment, growth in technology and population, and the increasing need for industrial development.
	 


	The company&#039;s current revenue run rate is around INR 100 crore, and the company expects to double its revenue in the span of 3 to 5 years. With this expansion, the company is also looking to create broader brand awareness amongst its consumers overseas and seek over 10% sales within a year.
	 


	The impact of COVID-19 primarily affected the industries and various markets. Even, R for Rabbit observed disruption in both their logistics and functioning. But the brand picked up the pace and was able to resume their business.
	 


	Delighted with this collaboration, Mr. Kunal Popat, Founder, R for Rabbit said, &quot;We are pleased with the collaboration of R for Rabbit and Apparel Group. Seeing multiple opportunities in the Middle East, we are keen to enter a new geographic and expand our business. Our expansion plan will benefit our business, and we are expecting to see over 10% revenue within a year. We aim to accelerate our business growth in the coming few years and seek to double our revenue in 3 to 5 years. We will be offering our various range of products in the middle-east region about 100 SKU&#039;s. Our company is well recognized among our Indian consumers and with this expansion in middle east, we expect to see our business grow exponentially. Furthermore, we will be at the forefront to create innovative, quality, and hygienic products for babies and kids.&quot;
	 


	Mr. Rahul Pawar, Business Head of R&amp;B Kids said, &quot;The Apparel Group continues to identify innovative approaches to partnerships that enable R&amp;B Kids to stay at the forefront of consumer trends across retail and e-commerce platforms. We believe this collaboration will create compelling and sustainable value for our system and our shareowners. Together, working as a team, we will unlock the full potential of retail and digital transformations and place our clients on the best path for success in the new Middle East region.&quot;
	 


	R for Rabbit has a pan-India presence offering a diverse range of baby products, including Baby Gear, Ride-Ons, Nursing &amp; Feeding Range, Activity &amp; Bathing toys, Baby care, baby grooming kit and many more. Company Recently Launched Feather Diapers - Premium Diapers for the consumers who are aspiring international quality and comfort for their little ones. Founded by the entrepreneur couple Mr. Kunal Popat and Mrs. Kinjal Popat, the company focuses on developing safe baby products that meet international safety guidelines at accessible price points. After the birth of their daughter Aarna, they observed a huge gap in the design and quality of the baby products available in the market, and R for Rabbit was conceptualized to fill the space of a high quality, &quot;Designed in India&quot; baby products brand.
	 


	Prioritizing safety and sustainability, the brand believes in making the parenting experience fun, safe and simple while delivering a comfortable lifestyle for the healthy development of babies and children. The company has developed innovative products suited to Indian tastes and requirements, embedded with world-class safety standards and technology. The four fundamental aspects that embody the brand include Certified Safety Standards, Innovation, Robust Quality and Excellent Customer Service.
	 


	R for Rabbit recently expanded their product portfolio and launched baby care products such as baby diapers, diaper pails, and baby wipes. In addition, the company has recently raised funding of INR 40 crores from Private Equity firm, Xponentia Capital Partners. This will help strengthen the company&#039;s brand approach, scaling distribution and operations in the domestic market, enhancing the existing product portfolio and introduce new categories of products. The brand is also planning to expand in Nepal and Bhutan in the coming time.
	 


	About R for Rabbit 


	R for Rabbit is a team of young professionals dedicated to making the parenting experience wonderfully simpler and amazingly easier. The brand provides a diverse range of baby products that are developed by putting in special focus and understanding to the needs of both, the parents and the child. R for Rabbit works with the goal of providing babies with the best products, safe technologies and a comfortable lifestyle for their healthy development. Since 2014, R for Rabbit has grown its business across platforms ]]></description>
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<pubDate>Wed, 04 May 2022 12:46:35 +0530</pubDate>
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<title>Estilos Announces the Launch of Worldwide Fashion E&#45;store</title>
<link>https://www.dailyoutluk.com/estilos-announces-the-launch-of-worldwide-fashion-e-store</link>
<guid>https://www.dailyoutluk.com/estilos-announces-the-launch-of-worldwide-fashion-e-store</guid>
<description><![CDATA[ Fashion brand, Estilos announces the launch of its E-stores worldwide. With a promise to make fashion accessible to all, Estilos launches a range of internationally acclaimed premium fashion with a traditional touch. The online stores are a commitment of high street fashion that offers a world of total freedom to express oneself without judgment. The superior offerings are an inspiration for those who want to express by the way they dress and the way they want to live.


	 


	
		
			
				
		
	



	Bijoy Chauhan, Founder and CEO, Estilos with Smt. Kshipra Shukla, Chairman, UP Institute of Design and Research at the launch of Worldwide Fashion E-store of Estilos


	 


	The launch was presided by Smt. Kshipra Shukla, the Chairman, UP Institute of Textiles and Design. Speaking on the occasion, Mr. Bijoy Chauhan, Founder and CEO of Estilos, said, &quot;It is an honor for us to have Smt. Kshipra grace the occasion. Her presence further validates her belief in our endeavour and encourages us to drive the agenda of ensuring that premium fashion is made available to all.&quot;


	 


	Mr. Chauhan is an accomplished leader in the fashion world with sound knowledge on fabrics. In his career spanning over more than two decades, he has diversified experience in building international fashion brands with a statement. A passionate thought leader, he has built some brands which are a part of the Fortune 50 list. His claim to fame has been &#039;Ayurganic clothing&#039;, based on Ayurveda, which has put India on the global map. He has led the space and established the concept in the fashion industry.


	 


	In the current product offering, Estilos has a diverse collection spread across 5 categories. est - Ayus, is the Ayurveda clothing line where, ayus is derived from Sanskrit which means life and cure. The amazing Black and white by Estilos at est is the signature collection. est - Masterjee is the premium range of customized clothing line reachable to all. est - Denimite is the amazing denim collection and est - A 100 mile has a range of best leather &amp; Biker leather jackets in the offering with relevant accessories. The other collections which support the above five collections are the digital printed tees from est - Terrimeri collection and est - jour collection having the latest scarves and accessories.


	 


	Ayurganic clothing is unique, as the collection is made from products which are organic in nature. During an extended 15 day process supervised by the Vaidyas, who are experienced Ayurveda doctors, the fabric is treated with the select oils, herbs, plants, wood, roots and bark. The fabric is then permeated, impregnated and tinted, which makes the fabric extremely soft that enwraps, caresses and protects the skin in a very special way. This softness of the fabric promotes wellbeing and a feeling of being blissful with one&#039;s own skin. The orgin of this type of fabric dates back to the Vedic period and currently is available only in Kerala. The accessories used in this range of clothing are also organic in nature.


	 


	Estilos resonates the popular saying by Gianni Versace, &quot;Dont be into trends. Dont make fashion own you, but you decide what you are, what you want to express by the way you dress and the way to live.&quot; It offers premium fashion that the audience can choose from to make a style statement of their own. ]]></description>
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<pubDate>Tue, 03 May 2022 13:19:30 +0530</pubDate>
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<title>Go Colors Launches its 500th Store Deepening its Pan&#45;India Presence</title>
<link>https://www.dailyoutluk.com/go-colors-launches-its-500th-store-deepening-its-pan-india-presence</link>
<guid>https://www.dailyoutluk.com/go-colors-launches-its-500th-store-deepening-its-pan-india-presence</guid>
<description><![CDATA[ Go Colors, owned by Go Fashion (India) Ltd., launched its 500th Exclusive Brand Outlet (EBO) in the city of Pune. The store is located in SGS Mall, Pune. Go Fashion (India) Limited was founded in 2010 and is one of the leading womens bottom wear brands in the country.


	 


	
		
			
				
		
	



	Go Colors store


	 


	The brand is popular for creating, designing, sourcing, marketing, and selling an exclusive collection of womens bottom-wear clothing branded Go Colors. It is one of the few Indian apparel brands that had realized a market potential in the womens bottom wear segment and has positioned itself as the category creator for bottom wear.


	 


	Go Colors is a well-established D2C womens bottom wear brand in India and holds a market share of 8% in the branded womens bottom wear market as of FY20. The womens bottom wear business is expected to grow from Rs. 13,500 crore in FY20 to Rs. 24,300 crore by FY25, representing a 35% increase. Given its enormous pan-India brand recognition, Go Colors would be tapping into this significant growth potential and further extending its market share.


	 


	From a long-term standpoint, Go Fashion India Ltd. would continue to invest in expanding its store footprint across geographies by adding around 120-130 new stores year on year. Go Colors is also boosting omnichannel engagements for a seamless consumer experience, building on a technology-driven growth strategy to reach consumers in Tier-I to Tier-III cities, and realizing its expansion plans for current and emerging markets.


	 


	Among its distribution channels Go Colors are also present in Reliance Retail, Pantaloons, Central, Unlimited, Globus Stores, Spencers Retail and other regional MBO&#039;s. And online presence through its own website and other marketplaces.


	 


	Gautam Saraogi, CEO, Go Fashion India, exclaims, &quot;Achieving the milestone of having 500 stores is a 5-year-old dream come true for us. We are thrilled to have our milestone store in the vibrant and youthful city of Pune and want to increase our footprint by bringing our offering closer to where our customers. I want to take this opportunity to thank our store staff, employees &amp; business associates for standing united with us through these illustrious years. Together, we look forward to continuing our innovative and creative approach to launching more designs while providing more brand destinations for our consumers and achieving many such milestones in the years to come!&quot; 


	 


	Go Colors is popular for quality bottom-wear products such as churidars, leggings, dhotis, harem pants, patiala, palazzos, culottes, pants, trousers, and jeggings in a variety of categories, including ethnic clothing, western wear, fusion wear, athleisure, denim, and plus sizes. They have recently introduced their new product range of loungewear &amp; athleisure catering to changing customer needs.


	 


	Their target market is expected to grow to Rs. 11,000 crore by the year 2025, and they would aim to expand their market share with their winning growth strategy. The D2C brand utilizes its first-mover advantage in the bottom-wear category with a sharp pricing strategy, with its products available across various colors and styles.


	 


	About Go Fashion


	Go Fashion (India) Limited is a women&#039;s bottom wear brand in India, with a market share of approximately 8% in the branded women&#039;s bottom wear market. They design and retail their range of women&#039;s bottom wear products under the brand, &#039;Go Colors&#039;, and are the first company to launch a brand exclusively dedicated to the women&#039;s bottom wear category. They have leveraged this advantage to create a direct-to-consumer (D2C) brand with a diversified and differentiated product portfolio of premium quality products offered at competitive prices. They offer one of the widest portfolios of bottom wear products, which include churidars, leggings, dhotis, harem pants, patiala, palazzos, culottes, pants, trousers, and jeggings, etc. They also cover multiple categories such as ethnic wear, western wear, fusion wear, athleisure, denims, plus sizes, and girl&#039;s wear in varying colors and styles. They endeavour to provide customers with premium quality products, and at a price range that caters across all income segments. ]]></description>
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<pubDate>Tue, 03 May 2022 13:19:28 +0530</pubDate>
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<title>The Souled Store is Now Great Place to Work &#45; Certified&amp;amp;trade;</title>
<link>https://www.dailyoutluk.com/the-souled-store-is-now-great-place-to-work-certified</link>
<guid>https://www.dailyoutluk.com/the-souled-store-is-now-great-place-to-work-certified</guid>
<description><![CDATA[ The Souled Store, India&#039;s most-loved casual wear brand - started by four pop culture enthusiasts, Vedang Patel, Harsh Lal, Aditya Sharma and Rohin Samtaney, in 2013 - is now Great Place to Work - Certified™.


	 


	
		
			
				
		
	



	The Souled Store - Great Place to Work - Certified™


	 


	The results came to fore after 300+ team members of the dynamic startup took part in an anonymous survey conducted by Great Place to Work Institute, a global management research and consulting firm. 


	 


	The Souled Store demonstrated excellence in terms of High-Trust, High-Performance Culture™ - Credibility, Respect, Fairness, Pride and Camaraderie, per the survey&#039;s findings.


	 


	The certification bears testimony to the organization&#039;s efforts towards creating employee-friendly human resource policies and high engagement initiatives that boost productivity and nurture a harmonious and caring work environment where each team member is valued! 


	 


	Amongst the many new initiatives launched by the brand this year are: Flexible remote working models, empathetic leave structures and more. 


	 


	&quot;This is a proud moment for us, the certification validates what we have been striving to build. We are grateful to our teams for their affection and confidence towards The Souled Store. We will continue to provide our people with the best working environment,&quot; said, Harsh Lal, Co-founder of The Souled Store. 


	 


	As part of the assessment, Great Place to Work Institute, a global management research and consulting firm, measured the perceptions of The Souled Store&#039;s teams using Great Place to Work (GPTW) Trust Index Employee Survey, and the organization&#039;s certification differentiating culture through the Culture Brief and Culture Audit on a broad range of critical parameters such as people practices, policies, pay and benefit systems, and employee demographics. 


	 


	&quot;We realize that people are at the center of everything we do and we are obsessed about making sure that our members are heard, valued and respected. We enable members to be themselves, to think differently and always be learning. This, according to me, is our biggest competitive advantage; we take having fun very seriously and look forward to returning to work every Monday with a broad grin,&quot; said Chaitali Satam, Human Resources Lead at The Souled Store. 


	 


	About The Souled Store 


	The Souled Store is Indias largest online merchandising platform, with licenses from Disney, Warner Bros., IPL, Viacom18, and others. It has over 4 million customers and 180+ licenses. Despite being primarily an online brand, The Souled Store currently has six offline locations, with more on the way! The Souled Store landed in Bengaluru, earlier this week, with its flagship retail &amp; experience outlet - spanning across 5000 sq. ft. in Indiranagar. 


	 


	About Great Place to Work


	Great Place to Work is the global authority on workplace culture. Since 1992, they have surveyed more than 100 million employees worldwide and used those deep insights to define what makes a great workplace: trust. Their associate survey platform empowers leaders with the feedback, real-time reporting, and insights they need to make strategic people decisions. The Institute serves businesses, non-profits, and government agencies in more than 60 countries and has conducted pioneering research on the characteristics of great workplaces for over three decades.


	 


	In India, the institute partners with more than 1100 organizations annually across over 22 industries to help them build High-Trust, High-Performance Cultures™ designed to deliver sustained business results. Hundreds of CEOs and CXOs from India Inc. are part of the great place community that is committed to the vision of making India a Great Place to Work For All™. ]]></description>
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<pubDate>Tue, 03 May 2022 13:19:25 +0530</pubDate>
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<title>Unveiling New Brand Identity, Once Upon a Trunk Rebrands itself as Taggd</title>
<link>https://www.dailyoutluk.com/unveiling-new-brand-identity-once-upon-a-trunk-rebrands-itself-as-taggd</link>
<guid>https://www.dailyoutluk.com/unveiling-new-brand-identity-once-upon-a-trunk-rebrands-itself-as-taggd</guid>
<description><![CDATA[ Once upon a Trunk, the affordable e-commerce marketplace a home-grown brand has announced its rebranding to &#039;Taggd&#039;. Founded by Shivaani and Saanchi Jain, Taggd has made a mark in the fashion space as the fastest-growing indigenous home-grown &amp; D2C delivery e-retailer. Keeping in mind its brand ethos, the fashion aggregator has entered the next phase of development and is a company that connects brands with customers through digital celebrities and new-age influencers, the fresh and vibrant rebranding was a conscious effort to create a new wave in the business. Further, the new identity connects with GenZ, whose members are bolder and love to explore new trends in fashion.


	 


	
		
			
				
		
	



	Shivaani Jain, Founder, Taggd


	 


	&quot;We at Taggd are tagging our customers with the best of fashion &amp; style guides from digital celebrities. It&#039;s a terminology that sits very popular amongst the millennials and we&#039;ve created quite a collection on the platform that will truly satiate the fashion needs of our patrons.  So let&#039;s all be Taggd together,&quot; said, Shivaani Jain, Founder, Taggd.


	 


	&#039;Taggd&#039; will continue to create opportunities for exclusive home-grown brands. The unique model of i-commerce (influencer commerce) and virtual stores offers its services to emerging brands while simultaneously targetting home-grown and fledgling young D2C brands and Instagram boutiques. In addition to apparel, it also offers studios, stylists, content, and merchandise for influencers, making it not just a store but an experience. Besides, Taggd will seek to aid influencers in content creation while also facilitating engagement with consumers.
	 


	Fashion never fades away, and like fashion, Taggd is here to stay. And with its new identity, this brand is all set to be the new face of fashion.


	 


	About Taggd


	Taggd, a venture of Shivaani Jain and Saanchi Jain, is an e-commerce marketplace that exhibits the collections of India&#039;s home-grown brands at affordable prices. Based in Delhi, the platform was launched in 2015 with a vision to become the fastest home-grown delivery e-retailer brand. The portal caters to the fashion aspirations of women in the age group of 25 to 45 years.


	 


	The online portal reaches out to 22,000+ pin codes of Metropolitan and Tier 1 cities. Boosting the fashion quotient in the market, Taggd has been manifesting designers&#039; true potential and offering customers a vast range of apparel, jewellery, home dcor, and kidswear. Delivering to the farthest regions, the platform is catering to consumers across the country and further envisions to reach out to Tier 2 and Tier 3 cities in the near future.


	 


	Website Link: www.taggd.com. ]]></description>
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<pubDate>Tue, 03 May 2022 13:19:23 +0530</pubDate>
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