India’s own Swadeshi Size chart – INDIAsize, multicity human safe 3D body scanning survey marathon enters Kolkata as part of the last phase

Now our Indian consumer’s shoppers wouldn’t be confused buying branded clothes which certain brands follow the UK size while others follow the USA size. The INDIA SIZE will be apt for the body frames for the people of India as they vary from their counterparts in the UK and the US. Henceforth the Indian consumer would not need to compromise on the fit of the shirt or a pant or any other clothing artifact while buying the branded clothes. 

There won’t be any anomaly experienced by customers anymore as India is poised to come out with its size chart – INDIA SIZE that will usher in a drastic change in the Indian Garment industry. To counter this problem at the grass-root level, the National Institute of Fashion Technology (NIFT), under the aegis of the Ministry of Textiles, Govt. of India, has initiated a massive national sizing survey to create an anthropometric database of measurements for Indians, which is a true representative of the entire Indian population. 

Now that the Southern leg is complete, after completing the sizing process in New Delhi, Mumbai, Chennai and Hyderabad, it is being carried out with full steam in Kolkata at the NIFT campus and Titly banquet.

Ms. V. Lalithalakshmi, Director, NIFT Kolkata, said, “NIFT Kolkata is proud to be supporting the INDIAsize project – a one-of-its-kind anthropometric survey being implemented by NIFT under the aegis of the Ministry of Textiles, Govt. of India. The sizing survey involves extracting body measurements of the Indian population and has followed a systematic pattern of completing the compilation of data, phase by phase, throughout the nation. It is in its last leg and is currently being undertaken in Kolkata from the NIFT campus and Titly Banquet. We invite all and sundry to participate in the scanning survey. Finally, the Indian consumers will be able to buy clothes using a standardized INDIAsize that the garment manufacturers will adopt, and this is expected to usher in a drastic change in the Indian Garment industry.”

Expressing his satisfaction on the progress of the National sizing survey being implemented across our vast nation, Mr. Shantmanu, Director General, NIFT, said, “I commend the efforts of the INDIAsize team to have entered the last phase of their marathon sizing survey using non-contact human safe 3D body scanning technology that will enable India to come up with standard body size for Indian population INDIAsize. Despite the hindrances of the pandemic lockdown, natural stumbling blocks like seasonal rains etc., the mammoth data collection exercise is expected to be complete soon, and INDIAsize size charts are expected to roll out sometime by year-end. These indigenous sizing charts will assist many industries in developing products best suited for Indian body types,” the DG mentioned.

If you have any objection to this press release content, kindly contact pr.error.rectification@gmail.com to notify us. We will respond and rectify the situation in the next 24 hours.