SharkNinja Stirs Up Family Fun With Ananya And Chunky Panday In First India Campaign
Following its entry into the market in April, SharkNinja APAC has announced a partnership with Bollywood stars Ananya Panday and Chunky Panday for its first local campaign in India, featuring Ninja, America’s No. 1 Small Kitchen Appliance Brand*.
Bengaluru (Karnataka) [India], July 07: Following its entry into the market in April, SharkNinja APAC has announced a partnership with Bollywood stars Ananya Panday and Chunky Panday for its first local campaign in India, featuring Ninja, America’s No. 1 Small Kitchen Appliance Brand*. Rooted in Ninja’s core philosophy to solve real-world problems that others miss, the campaign brings a relatable, humorous intergenerational dynamic to the everyday routines and cooking debates of modern Indian households.
Opening with a playful narrative that sparked buzz across media, the campaign turns Ananya’s “tired of chunky” comment into a product-led reveal. She was not talking about her father, but about the uneven blends and everyday hassle of bulky traditional blenders, setting the stage for the sleek, cordless convenience and smooth performance of the Ninja Blast Portable Blender.