PMI-produced Marketing Campaign Shortlisted for SBC Awards

BAAZI JEET KI campaign, created for Parimatch by PMI for IPL 2022, stood out with a creative approach with distinct Indian influence and a 360-degree campaign ecosystem that immersed the audience in the dynamic BAAZI atmosphere. А combination of these factors brought tremendous success to the campaign, leading to an authentic connection with the Indian audience and excellent business results.

Getting shortlisted as the Marketing Campaign of the Year confirms a uniqueness of approach and effectiveness in implementation, demonstrated by PMI when planning and executing the BAAZI JEET KI campaign for the Parimatch brand.

PMI is delighted to receive this recognition and looks forward to the SBC Awards winners announcement, which will happen on September 22, 2022 in Barcelona, Spain.

About PMI

PMl is a service company, engaged in the development and implementation of the expansion strategy for the Parimatch brand in the markets of Asia, Africa, Europe, and Latin America.

About SBC Awards

The SBC Awards is recognising and rewarding expertise and innovation in the betting and gaming industries. The SBC Awards recognise the achievements of operators and affiliates, as well as suppliers from across all the major disciplines including payments, marketing, platform providers and data.