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Shraddha Kapoor inaugurates Melorra’s first flagship high-street store in Bengaluru
Bengaluru (Karnataka) [India], May 30: Melorra, one of India’s fastest-growing D2C brands, recently announced the launch of its first flagship high-street store in Bengaluru. The store was launched by the brand’s ambassador, actor, and influencer, Shraddha Kapoor, at Commercial Street. Melorra already has three experience centres in Bengaluru currently, and this is the company’s 12th experience […]
Bengaluru (Karnataka) [India], May 30: Melorra, one of India’s fastest-growing D2C brands, recently announced the launch of its first flagship high-street store in Bengaluru. The store was launched by the brand’s ambassador, actor, and influencer, Shraddha Kapoor, at Commercial Street. Melorra already has three experience centres in Bengaluru currently, and this is the company’s 12th experience store in India. The focus of the flagship store will be on experience and creating a destination centre that customers would like to visit. The brand plans to launch 350 more centres pan India in the coming years.
As per a recent Melorra survey, over 90% of consumers today prefer buying trendier, fashionable and uniquely designed gold jewellery every day over the conventional chunky pieces. They also claim to miss wearing gold jewellery when kept inside lockers and taken out only on special days. It is where Melorra is bringing in differentiation by ensuring that fashionable gold jewellery is available wherever the customer is.
Melorra currently delivers across all 718 districts and pin codes. The brand has redefined the approach towards gold jewellery by ensuring that buying it during occasions is not just auspicious today but also fashionable every day! With Melorra, customers get a seamless choosing and buying experience, including the touch, feel and trial of jewellery.
